"S" is For Selling With Animation

Clever animated morphing and a bouncy mixed chorus jingle. What better way to sell cereal?

You’ll find it in an ad for Post-Tens, with one-serving boxes of different Post cereals. The jingle goes:

Ready for breakfast
Father, mother, sister Susie
And her brother

Okay, it doesn’t rhyme, but it accompanies visuals where the word “Ready” turns into a breakfast table.



An “F” appears and turns into the father. Then an “M” becomes the mother, an “S” the sister and a “B” the brother.



When was the spot made? It gives us a hint.



See the newspaper? The magic of an internet search of old newspapers reveals the copy is from a syndicated story by U.S. Open champ Jack Fleck published June 28, 1955.

Who made the cartoon? Business Screen magazine of the same year tells us Jack Zander’s Pelican Films in New York was animating spots for Post, so that studio is likely responsible for this one.

You can download it here.