Today marks the 60th anniversary two new daytime shows “brought to you in living color” on NBC.
On October 17, 1966, occupying the first part of the 11 a.m. hour (10 Central and Pacific) was The Pat Boone Show. Plunked into the second half hour was a game show called Hollywood Squares.
It didn’t change a lot during its original life-span. Peter Marshall hosted, Kenny Williams elucidated the wonders of Turtle Wax and listed the stars, the same nine-square metal contraption dominated the set, and, periodically, someone modelled a fur from Dicker and Dicker of Beverly Hills.
The main changes were two of the five regulars, Morey Amsterdam and Abby Dalton, stopped appearing, while two others, Wally Cox and Charlie Weaver died. Added along the way—no, he was not there at the beginning—was Paul Lynde.
Mike Connolly of The Hollywood Reporter squibbed on Aug. 5, 1965 that Sandy Baron had flown in from New York to do a Squares pilot for CBS. The Reporter on Oct. 25 mentioned Rose Marie had taped a show, then reported on Dec. 27 that Jimmy Haskell had just composed and conducted the theme for it. Bert Parks tried out the mc's chair. You can find his pilot on-line; he chats away like he's still on radio and afraid of dead air. Producers Merrill Heatter and Bob Quigley decided to get someone else.
There were a number of stories newspaper which looked suspiciously like company PR releases. But you want to hear from celebrities, don’t you? So here’s the Master of the Hollywood Squares in an unbylined piece from Nov. 12, 1965. It omits the fact he already had hosted a game show, Stimulus on KTLA.
Peter Marshall Has Great Hopes On Game Show
HOLLYWOOD — Peter Marshall just has been given something he has always wanted: a game show. "I’ve been trying to get a show for years," said the versatile performer. "I've starred all over, yet no one knows who I am. I saw what happened to people like Jan Murray and Bert Parks once they had a game show. Their popularity went up. So did their stock."
That — and the fun of the game show itself — is why Marshall is happy as host of "The Hollywood Squares," colorcast on NBC Mondays through Fridays.
His reason is not a rationalization.
"I really wanted a game show and not a TV series." said Marshall. "A series would tie me up to work every day of the week."
Marshall is a performer with a sense of direction.
"I love the stage," he said. "I'm aware that's where my talent is. If I were a bachelor, I'd do only stage work. It's the only thing from which I get great satisfaction."
But Marshall isn't a bachelor. He is married and the father of four children, ranging in age from eight to seventeen.
"If this show is successful," he said, "I can go into stock theatre." The implication was that it would become a better paying proposition than it has been for him.
He would also like to spend more time writing.
"I was out of work for nine months four years ago and I began to write," he said. "Writing is the most frustrating thing in the world, but if you write something, and four days later it's still good, it's a thrilling feeling. I don't play golf. I write. It's my hobby. I've collaborated on a couple of film scripts already. I hope I might make a living at it some day."
He also hopes never to stop entertaining.
"I always wanted to be a performer," he said. "I started when I was eight."
In time, Marshall, a versatile comedian, actor and singer, became half of the successful Pete Marshall - Tommy Noonan comedy team. After achieving wide popularity on the night-club circuit, he played featured or starring roles in several films, including "Ensign Pulver."
Turning to the stage as a "single," Marshall headed the London company of "Bye Bye Birdie" and appeared in Las Vegas productions of a number of hit musicals. His television credits include guest stints on the Ed Sullivan and Perry Como shows.
He was praised by critics last season for his performance as Julie Harris' leading man in "Skyscraper," his first musical role on Broadway.
Marshall has great hopes riding on his new game show. Is it the big break?
Marshall smiled and recalled "a great quote" by actor Walter Matthau.
"He said," said Marshall, "That in show business all you need is 27 good breaks!"
Added Marshall for after-thought:
"The trick is to learn 27 different things to be ready for those 27 breaks!"
Squares had replaced Showdown hosted by noted pot-strirrer Joe Pyne. The guests on the first week were Agnes Moorehead (replaced on Wednesday by Pamela Mason), Ernie Borgnine, Sally Field and Nick Adams. Associated Press critic Cynthia Lowry wrote, the day after the premiere, the show was “a cut above some of the day-time truck masquerading as entertainment, but there must be some better way to use a half-hour.”
(About Boone’s show, she remarked the best thing was the appearance of Johnny Carson. Boone asked him to say something funny. Carson replied “Jack Benny,” walked off the stage and didn’t return).
Lynde’s first appearance was on October 24, 1966 (the other guests were the equally catty Eartha Kitt, Michael Landon and Gisele MacKenzie). He was on the following week (with Bewitched’s Moorehead), then two weeks later, then ... well, not every week for a couple of years.
Here’s a piece from the Wichita Eagle of July 28, 1970 where one of Lynde’s quips is quoted. Lynde, though everyone would like to think he did, didn’t usually come up with his gay-sensibility “ad-libs.” Lloyd Garver did (both Garver and Lynde were Northwestern grads). Producer Jay Redack lent an assist.
And Marshall was not born in Canada. Perhaps the writer was thinking of Monty Hall.
Peter Marshall Proud of ‘Hollywood Squares’
By BARRY PARIS
Eagle Staff Writer
A young Canadian-born actor whose real name is Pierre La Cock did a cereal commercial for Kelloggs' one day and ended up emceeing television's successful daytime quiz show.
Pierre La Cock, understandably enough, changed his name to Peter Marshall, the good-natured overseer of NBC's "Hollywood Squares."
Marshall, in Wichita this week for Kenley Star Theatre's adult comedy, "The Only Game in Town," which opens Tuesday night at 8:30, said of the game show—which involves nine entertainers sitting in a tic-tac-toe arrangement, trying to answer questions for contestants who receive X's and O's—"I love it. I'm very proud of it."
AT THE TIME he got the fateful phone call (resulting from a talent scout's viewing the cereal commercial), Marshall was in New York City, playing opposite Julie Harris in "Skyscraper." He was a little skeptical about quiz shows in general at the time, but when he saw "Squares" in action (in a trial run-through), he changed his mind.
"I thought to myself, 'It’s the best damn game show I've seen in my life,' " the actor said. "CBS had the option on it for a year, but they let it lapse. NBC picked it up, and we were expecting it to run for 13 weeks, or maybe 26."
Marshall was chosen to host the show over Miss America-minded Bert Parks (who did the pilot) and, finally, over comedian Dan Rowan (who hit it big with "Laugh-In" shortly afterward).
AND "HOLLYWOOD SQUARES" has been running strong for four years, knocking the Dick Van Dyke show off the rating charts in the process. One of Marshall's more difficult functions on "Squares" is that of a verbal referee. His regular guest panelists include such wits as Wally Cox, Paul Lynde, Jan Murray, Rose Marie and Cliff Arquette (Charley Weaver). They — and whoever else is guesting — must answer questions on general topics or make up answers, hoping to fool the contestants, who must decide if the guest stars are telling the truth.
When Lynde was asked, in the course of a "Squares" bout, what Kim Novak's bra and panties brought at the big MGM auction, Lynde replied, "A standing ovation."
"Hollywood Squares" shooting schedule requires, actually, just a one-day work week — but it's a busy day. The half-hour segments are filmed with only 15-minute breaks in between, plus a little time for dinner after the second segment.
BUT WORKING TWO days a week (shooting 10 shows) or three (15 shows) allows Marshall to garner a backlog of "Squares" and take off for road show play and musical performances around the country.
The Wichita stint falls into that category. Marshall, who has never performed "The Only Game in Town" before, plays habitual gambler Joe opposite actress Leslie Eustace's fading dancer Fran.
The show recently was made into a less than spectacular film starring Elizabeth Taylor and Warren Beatty, but Marshall says the basic script is good.
Actor Marshall — who is also a singer and, incidentally, a chinchilla rancher — is not the only member of his family in the acting business.
Actress Joanne Dru, whose credits include the film "Pride of St. Louis" and many serious television play-house dramatic roles, is Peter Marshall's sister.
NBC president Fred Silverman “thought we’d had it,” Marshall told Lee Winfred of the Knight-Rideer News Service and cancelled the show in June 1980. It was replaced with The David Letterman Show. The census is Silverman had the right idea but the wrong time slot.
It shouldn’t surprise you to learn that same month, Marshall took home a Daytime Emmy for “Outstanding Game Show Host” and Squares was the co-winner for “Outstanding Game Show.” Isn’t that how Hollywood works, True or False, Paul?
Squares went into night-time syndication in November, taped in the Versailles Room of the Riviera Hotel in Las Vegas. Lynde, interviewed by Vernon Scott of UPI, returned after “really getting tired” and leaving the show on June 12, 1979. He wasn’t tired now. The interview was published June 9, 1980 and Lynde explained he hadn’t work since the previous August but was still spending like he was. (He told Scott “Sometimes I’m given some answers before the show, but I never use them. I mean they aren’t that funny”).
Most popular game shows get brought back for new go-rounds. Hollywood Squares was one. Sorry, Tom Bergeron, you’re a good host and all, but it really wasn’t the same.














































