
It was Time For Beany.
(The internet says the show debuted the week before. If it did, and it’s possible, no newspaper had it in their listings).
Likely anyone reading this blog will know this was a puppet show that was the brainchild of former Warner Bros. cartoon director Bob Clampett. Eventually, KTLA’s owner syndicated it across the U.S. It gave birth to Clampett’s Beany and Cecil cartoon show on ABC in 1962.
The Daily News loved the show, and two columns were devoted to it. The first was published June 17, 1949.
It's happy TV sailin' with Beany and the Leakin' Lena
By WALT TALIAFERRO
(Radio and Television Editor)
Are you adequately protected with accident and hospitalization insurance? Do you carry complete coverage in a life insurance policy?
If not, don't dare venture near the path leading to the nearest television receiver at 6:30 p. m.—Monday through Friday — or you're liable to be trampled under foot by a swarm of children, as they give full throat to their rallying cry, "Hey, Ma! It's Time for Beany!"
And that's not all. Close on their heels comes Dad—big brother—or Granny. For, one and all, they're "Beany" fans.
Just four short months ago "Beany" was a private in Hollywood's Army of OOWA's (Out of Work Actors.)
If the rest of this story reads line fantasy—why not? That's what "Beany" is.
He invested his last nickel in a phone call that has earned him a seven-year contract with Paramount Television Productions, where he can be seen on KTLA as the star of Bob Clampett's "Time for Beany" program.
Klaus Landsberg, West Coast director of Paramount Television, received a phone call from a little boy who related the plans he and his uncle had to visit all parts of the globe in a quest for knowledge and adventure. His uncle, "Capt. Horatio Huffenpuff" had a ship, "The Leakin' Lena," but needed funds to finance the expedition.
So impressed was Landsberg with the boy's earnestness and fortitude, that he arranged not only to finance the expedition, but also send along one of KTLA's crack camera crews to telecast a nightly on-the-spot coverage of the cruise.
Thus was born the start of an outdoor adventure that has no equal on television.
The "Leakin' Lena's" crew is comprised of "Beany;" “Capt. Huffenpuff;” "Hopalong Wong," the lovable Chinese cook; "Klowny," the mailman; "Hunny Bear," the mischievous mascot; "Mr. Crow," faithful lookout in the Crow's nest; and "Dishonest John," a dastardly stowaway.

Beany was terrified, but the monster simply laid his head on the deck, hiccupped, and introduced himself.
"Cecil's the name. Cecil, the Sea Sick Sea Serpent, that is." Again Cecil groaned.
"What's the matter, honey boy?" Beany asked, and kissed him square on the top of the head.
Ever since that day Beany and "Cecil, the Sea Sick Sea Serpent" have been the best of buddies.
Whenever Beany is threatened with danger, Cecil is always on hand to lend a hand.
And if the somewhat stupid Cecil doesn't have the answer for one of their problems, he visits Smarty Pants the Frog—otherwise known as "The Brain." He knows.
Already, the expedition has sailed down the L. A. River, and has overcome the many varied dangers of Echo Park, Sleepy Lagoon, Salty Lake, Boo Hoo Bay, Lake Ha Ho (the land of the Laughing Grass), through the Straigths [sic] of Jacket, and Turban Bay, past the Land of Milk and Honey, and is now at the LaBrea Tar Pits.
Here they hope to capture the Freep, the last living species of prehistoric origin.
Interest is running so high in what the Freep will look like that thousands of children have sent in drawings of what he may look like, as well as offers to help in his capture.
One local housewife, last week, phoned the station to say her husband didn't want to leave town on his vacation till he was sure he wouldn't miss the unveiling of the Freep.
The tremendous influx mail proves beyond a doubt that an equal number of adults and children follow the program.
The parents especially approve the inspiring way in which Beany instructs his followers in ways to do things, proper conduct, good fellowship and proper moral outlook.
"Time for Beany" is a Bob Clampett Packing Production, and stars Daws Butler and Stan Freberg, considered in the trade as the top men in their field. Butler, for years a top vaudeville and radio performer, is achieving TV fame for his expert portrayal of "Beany" and other lead characters.
Clampett, originator of the "Beany", program was formerly a director of "Bugs Bunny" cartoons at Warner Bros. Studio.
Bill Oberlin, also at Warners with Clampett, designs and constructs the sets, among the best on any Television show. Charlie Shows, former Fairbanks writer, is story head. Maurice Levy Jr., longtime associate of Clampett's, is the show's personal business representative.
Here’s the Daily News column from Dec. 27, 1949. You’ll notice it says Beany had turned one year old. It would seem the character appeared on KTLA in late 1948, though I can find no mention of him or Bob Clampett in any 1948 newspaper.
Hey, just a darn minute! Beany boy has a message
By CECIL, THE SEASICK SEA SERPENT
As told to Paul Price
Now, just a darn minute there . . . just a darn minute!
My little pal Beany boy wants me to give you a message. Beany boy and I are taking off soon on a trip to the moon and he's a mighty busy lad working with Captain Huffenpuff gettin' that ol' rocket in shape for the flight. Otherwise he'd write you himself.
Well, now, my little pal's television program, 'Time for Beany" has just celebrated its first anniversary on KTLA . . . and we want to thank you for all those swell letters.
The nice things so many people said about my little pal . . . and, well, gosh, even me, is enough to make an old sea serpent blush. And, doggone it, I'll bet that's somethin' you haven't seen very often.

Our pal, Bob Clampett—he's a man—is really responsible for any success that Beany boy, Captain Huffenpuff, Dishonest John, Clownie and the rest of us have had.
That ol' Bob, he's always thinking of things for us to do, new places to go and strange lands to explore. Why if it hadn't been for him we never would have found that darn ol' Freep or the love bomb.
He does a pretty good job for a man.
Then there's Daws Butler—and do you know that sometimes when he's talking I can't tell whether it's him or Beany Boy. He sounds as much like my little pal as I sound like Stan Freberg.
Maybe it's because they're both actor fellows.
Well, Beany and I and the gang have been to some mighty strange places, and it was all arranged by Bill Oberlin. Ol' Bill says he's in charge of settings and effects, but all I know is he's the fellow that's fixing it for us to go to the moon.
You know, it's quite a job putting on "Time for Beany" five days a week, because we go a lot of places and some mighty strange adventures happen to us. Guess none of it would be possible without Charlie Shows, our writer and producer. He's a man, too.
Beany boy and I just want you to know that we're mighty happy so many people and organizations have voted us their favorite television show.
Even Dorothy Sutherland of the California Congress of Parents and Teachers says we have one of the best programs for children.
I have to be swimming along now because it's almost "Time for Beany." See you over KTLA at 6:30. I'm giving Paul Price back his column.
Your old friend, Cecil, the sea-sick sea serpent.
• • •
Thank you Cecil, and we sure hope you don't get sick traveling in that rocket to the moon.
After Beany went national, the show caught the attention of TV Guide. This article was published in the Chicago edition, Aug. 21, 1954.
Beany from the Back
...AND WHAT MAKES SEASICK CECIL TICK

An award-winning favorite in Los Angeles, Time for Beany is now building a national following. Clampett, a youngish-looking man in his late thirties was a movie cartoon director and artist. He brought the show to TV almost six years ago.
Beany backstage, to the untrained eye, is a helter-skelter of organized confusion. Between stage and backdrops is four-by-six-foot space in which actors doing the voices of the characters must maneuver without barking shins or jamming an elbow into someone’s mouth. Scripts are attached to a roller device, turned when a puppet manipulator gets a hand free.
“For the first five years,” Clampett says, “two boys, Stan Freberg and Dawes Butler [sic], did practically all the voices. When they finally decided to leave the show, a lot of potential sponsors were scared off because they thought these two boys could never be replaced. But we’d had other actors doing the voices, on the air, for weeks before Dawes and Stan publicly announced they were leaving. Nobody noticed the difference.” Beany now has a staff of six voice artists—each of whom can, and does, voice every character on the show at one time or another.
Clampett’s forte, like Tillstrom’s, is satire, which he tries to keep on a broad enough level to snare both the children and their elders. (A loyal viewer: Lionel Barrymore.) Clampett’s more recent satirical characters have included Jack Webbfoot; the Connecticut Sea Serpent in King Arthur’s Court (a take-off on Godfrey); the Double Feature Creature with the Wide Scream and the Scareophonic Sound; Marilyn Mongrel; Tearalong the Dotted Lion; Louie the Lone Shark; Dizzy Lou the Kangeroo (Desilu), Moon Mad Tiger, a mustachioed character voiced by Jerry Colonna, another fan. And there’s always Cecil the Seasick Sea Serpent.
There are a few episodes of the puppet show circulating on the internet. Clampett managed to pull off a season of the cartoon series. Unfortunately, his Snowball Productions never managed to get other ventures off the ground, and the Beany and Cecil cartoons remain on wish lists of fans who would like to see a restored, full set.