The most successful running routine had to be the “I Can’t Stand Jack Benny” contest, which took up part of the 1945-46 season. The idea was brilliant. It was a way to get the Benny audience involved in the show and, at the same time, get publicity.
Radio Life magazine of February 3, 1946 explains what happened.
They “Can’t Stand Jack Benny” because . . .Radio Life also published some losing answers. Actually, some were gag responses by some of Jack’s show biz friends. These were found in the same issue. Detroit Tigers star Hank Greenberg was a running gag on the show that year, heard moving to third base whenever Jack listened to play-by-play baseball. Tom Breneman had a morning show on ABC catering to elderly women, who filled his studio audience. He tried on their funny hats and gave them orchids; Jack was an honorary pallbearer at his funeral.
By Evelyn Rigsby
Fourteen years ago, Jack Benny pulled a comedy switch in radio. Instead of having a cast full of stooges, he became a stooge for his cast; instead of telling jokes on the other fellow, he let the other fellow turn the joke on him.
A few weeks ago Benny pulled another switch. This time, instead of conducting a contest on “I like Crunchy Munchies (or) Soapsy Sudsies (or) Itsy Bitsies in fifty words or less together with a box top or reasonable facsimile” contest, he launched a “Why I Can’t Stand Jack Benny” deal with no tops, no wrappers, no facsimiles—no, not even a strand from a 1945 model Benny toupe. It was a contest to satirize all contests, an insult routine to end all insult routines.
But to fifty-three winners it will pay off in $10,000—a first prize of $2,500, a second of $1,500, a third of $1,000 and fifty added awards of $100 war bonds each.
Proof that the radio fans can go along with a gag was the mail response, which, it is estimated, will finally tabulate at between three and four hundred thousand letters. Final judges Fred Allen, Peter Lorre, and Goodman (Easy) Ace will name the winners.
Almost Called Off
“Why not?” replied Benny. “Only it’s no good to use the word ‘hate.’
This is just the time when we’re trying to eliminate that four letter word from the national and international vocabulary.”
At this point the contest idea was almost abandoned until someone came up with the substitute wording “Why I ‘Can’t Stand’ Jack Benny,” that carried the germ of the idea, but took the curse off the hate notion.
The contest was announced on the December 3 [actually, 2] program and ran three weeks and one day, ending Christmas Eve. To handle the anticipated replies. Benny rented a shop in an off business street in Beverly Hills—some space that could be spared for a month. He figured six girls, working without too much pressure, could handle perhaps 20,000 letters a week.
By the end of the second week, the mail was 150,000 for seven days and it was necessary to add three girls to the day staff and to put on a night staff of nine workers who hurried into the room at nightfall like little gnomes, slit open the letters, and segregated them as to categories for the workers coming in the morning to read.
About half of the replies came in rhyme. As for the reasons people can’t stand Benny, they were divided between stinginess, ill-treatment of Rochester, ill-treatment of Fred Allen, fiddle-playing, and miscellaneous. In the miscellaneous category was a certain group which seized the contest as an opportunity to write nostalgic and “Hello, I haven’t seen you in a long time” letters. Some letters went even so far as to include foot notes telling Benny they really loved him and that he shouldn’t take the entry reply as anything more than a chance to latch onto same money—as who wouldn’t, including Jack Benny?
The accompanying box contains quotes which were chosen while the contest was still in progress and which were picked because they were typical replies. Some, sent in by Benny’s friends, were not trying, to compete, but were intended as gags. Radio Life will print the winning answers.
WHY SOME CAN'T STAND HIMBenny’s real-life popularity ensured the contest got plenty of publicity. Arthur Godfrey, according to Variety, got chastised in mid-programme by management for mentioning it on his morning show; the Redhead was on CBS at the time while Benny was on NBC. Variety wrote a think piece on not only whether the whole contest was a bad idea (with the potential of contest losers getting upset and no longer listening), but whether reading the winning entry was wise (Fred Allen, according to the publication, felt it should be kept off the air). In fact, Variety reported on February 6th that Benny himself, and not the Benny “character” was “disturbed when a Los Angeles suburbanite won his capital prize” but doesn’t say why. The item seems odd, considering Benny continued to milk the Can’t Stand Contest on his show for a number of years. And it seems silly to not read the entry. Benny’s huge audience was, no doubt, dying of curiosity to know what it was.
I can’t stand Jack Benny because my husband won't miss his program, then we are late for church. He'd rather miss his chance to heaven than to miss Benny's program. —E.H.R., Glenarm, Ill.
I can’t stand Jack Benny because he’s had me on third base since the World Series, and I want to come home! —Hank Greenberg.
Sincerely regret St. Joe residents can’t qualify for contest. We still love you here. —H.B., St. Joseph, Mo.
I can’t stand Jack Benny because he doesn’t play more violin solos on his program—Napoleon Bonaparte, (P.S. My two roommates, Julius Caesar and General Grant, prefer Fred Allen’s singing—but they’re crazy! N.B.) —Capt. A. J. H., Portland, Ore.
I can’t stand Jack Benny because he obviously hasn’t read my book. —Date Carnegie
I can’t stand Jack Benny because he puts rocks in his pockets when he weighs himself to get more for his money’s worth. —J.O., Waukesha, Wis.
I can't stand Jack Benny because, while he continually talks about “good old Waukegan,” he was smart enough to leave and never come back. —F. F., Waukegan, Ill.
1 can’t stand Jack Benny because he's always disguising himself as an old lady to get a free meal at “Breakfast in Hollywood.” Worse yet, he won an orchid and I had to kiss him. —Tom Breneman.
I can’t stand Jack Benny because he is giving $10,000 in prizes to people who can’t stand him and I like him so much I don’t stand a chance to win. —M.E., Erie, Pennsylvania.
I can’t stand Jack Benny because four years ago he took the role of Charley’s Aunt away from me. —Lucille Ball.
I can’t stand Jack Benny because he’s so young, so firm, so fully, packed, so free and easy with his purse. That is, I don’t like him too because my great grandmother told me when she was a little girl Jack used to give her a new Indian head penny if she would go to bed when he carne to see her older sister. —Mrs. C.H.O., Spokane, Wash.
I can’t stand Jack Benny because he is the type of person who would swear he had no relatives if you asked him “Brother, can you spare a dime ?” —L.C.H., Denver, Colo.
I can’t stand Jack Benny because I have no sense of humor. —M. C., San Leandro, Calif.
I can’t stand Jack Benny because I saw him mature from a man to a boy. —Fred Allen (who isn’t even eligible, as he is a judge.)
I can’t stand Jack Benny because he’s tight as an olive jar when you’re having a party. —H. T., Glenside, Penn.
I can’t stand Jack Benny because he’s too much like a close friend of mine, and by close I do mean Bergen! —Charlie McCarthy.
I can’t stand Jack Benny because I can’t stand Fred Allen; I can't stand Fred Allen because I can’t stand Charlie McCarthy. In fact, can't stand Charlie. I can't stand any of these sissy dummies who sit on a knee and use their noses for talking. Give me a HE-MAN like Joan Davis. —S.Y.C., Clifton Forge, Pa.
The winner was submitted by Carroll P. Craig, Sr. Craig’s poem was more than funny. It had a ring of truth, and I’m sure that’s why it was selected.
He fills the air with boasts and brags
And obsolete obnoxious gags.
The way he plays his violin
Is music’s most obnoxious sin.
His cowardice alone, indeed,
Is matched by his obnoxious greed.
In all the things that he portrays
He shows up my own obnoxious ways.
It was read beautifully by maybe the finest actor Benny ever had on his show, Ronald Colman, who after finishing it, added to his wife: “You know, Benita, maybe the fellow that wrote this letter is right. The things that we find fault with in others—are the same things that we tolerate in ourselves.”
Perhaps one other thing to mention about the contest is it brought about the invention of the character of Steve Bradley, Jack’s P.R. flack, who thought up ridiculous and impossible stunts to create publicity. He appeared only rarely after the contest ended. Bradley was originally played by Dick Lane, then resurfaced as “Dick Fisher” and then again as Bradley in the ‘50s, voiced by Hy Averback. Lane was an actor in short films in the ‘30s and worked on a number of radio shows in the ‘40s, usually as some kind of fast talker. As much as I like Averback, he was far inferior to Lane in the role. Lane had a distinctive voice and delivery which became eventually famous in Los Angeles as the voice of professional wrestling and roller games.
You can hear the winning entry read. Click on the arrow for the February 3, 1946 Benny show. The poem is at the 25:38 mark.