The reporter managed to have a chat with Jack afterwards. Perhaps the most surprisingly thing is Jack’s claim that when his radio show started in 1932, most of his material was made up. That would be a surprise to Harry Conn, who developed the show with Benny until he quit/was fired about a year before this article saw print. Perhaps Mr. Benny wanted to wash any thought of Mr. Conn out of his mind. Regardless, he has an interesting theory about sophisticated city comedy vs. rural hokum comedy.
The broadcast, by the way, was on April 25th. There was one for the East Coast and another for the West Coast in those days. There’s no mention of a second broadcast in the story, nor a warm-up prior to each show.
When Jack Benny Talks, 27,200,000 Listen
No. 1 COMIC OF THE AIR GETS A MILLION A YEAR FROM FILMS AND RADIO
Fred Allen's Bosom Enemy Tells Brundidge How He Plans Broadcasts — Big Problem Is Comedy Subtle Enough for Farm Belt Folks, Not City Sophisticates.
All Gags and Chatter Are Written and Revised, but Only One Rehearsal Is Held Hour Before Performance — How Jack Met and Married Mary Livingston.
BY HARRY T. BRUNDIDGE.
Copyright, 1937, by St. Louis Star-Times.
HOLLYWOOD, May 10.— His name is Benjamin Kirselsky [sic]—Jack Benny to you—and he is the world's number one radio entertainer. His radio sponsors pay him $12,500 a week (not stage money) and out of this he has only to pay the men who write his programs. Paramount Pictures pay him $125,000 in a lump sum for his every production and his 1937 income will top $1,000,000.
Under the system of rating radio stars, now accepted as authentic, he is on the top spot with 34 points; each point represents 800,000 listeners and according to this system some 27,200,000 persons hear Benny every Sunday.
On a recent Sunday I went to the little theater in the NBC studio to watch him stage his program, which had been rehearsed for the first and only time an hour before. Benny hates rehearsals, says they take the punch out of a program. "My rehearsals are the worst in the world," he told me. "If they were good I'd be worried about the regular broadcast."
The little theater was packed to capacity. Tickets to broadcasts are not sold; all are given away to applicants, usually weeks in advance. (You apply in January and get a ticket for a May show.) Because tickets are hard to obtain, the visible audience is always one that is highly appreciative, ready to laugh at a joke they heard grandpa tell forty years ago. But the boys and girls on the stage at ALL broadcasts do NOT depend on the spontaneity of the audience. Someone on the stage at EVERY broadcast gives the audience the cue and laughter is turned on and off with a mere wave of the hand.
AS I settled down in the "wings," to watch the performance, Jack Benny, the star; Mary Livingston, his wife; Phil Harris, the orchestra leader; Don Wilson, the announcer, and others of the cast took their places on the stage. Michrophones [sic] were at strategic points. Each member of the cast has a copy of the script because nothing is memorized; everything is read from a script that has been prepared by professional writers, and approved by the advertising agency which represents the sponsor, and by officials of the broadcasting company. Now and then there is some extemporaneous joke or comment, but that is infrequent.
The stage manager, stop watch in hand, watches the seconds tick away. Then, with a long sweep of his arm he indicates that the program "is on the air."
The number is completed. Wilson steps close to the nearest mike.
WILSON: Spring's the time to wake up and live . . . swing into the new tempo ... go places and do things ——"
As the announcement (or plug) is finished and the music fades, Benny reads from his script:
JACK: Hey, Mary, come here. Don't you love the way Phil wiggles around when he leads the orchestra? Look at him.
MARY: Yeah! If he could only see himself. (She giggles.) He sure is cute though, isn't he?
JACK: Yes, but he doesn't have to show off so much. After all it isn't television.
WILSON: Jack, quiet, your microphone is open.
JACK: What?
WILSON: Everybody can hear you.
JACK: Oh, I'm sorry.
(MUSIC UP AND FINISH.)
CROWD: (Applause.)
THE foregoing is direct quotation from the script. Even the crowd's cue is written in! But why the applause at that point? Ask the script writers— I don't know!
With the broadcast at an end, there was a mad rush of musicians, spectators, electricians and others to gain the street; Benny, his secretary, Harry Baldwin, and I joined the milling mob, battled through the perennial autograph seekers and finally reached the seclusion of a booth in "The Grotto," next door to the Melrose avenue studio.
"Maybe I ought to feel a little impressed with myself for within a few days — May 2 — I will celebrate my fifth year on the air," Benny said. "But as a matter of truth I am far more impressed with radio than with myself. I've made some strides in those sixty months and may be a bit more polished on May 2 when I give my 287th broadcast, than I was on my first, but radio has moved ahead so rapidly that in the same period I feel my own progress has been that of a snail on a treadmill by comparison.
"In common with other so-called funny men on the radio five years ago, most of my stuff was made up as I went along. We didn't spend much time working over a script for we figured that if a joke was bad we could think of something on the spur of the moment that would make it a lot better.
THAT was a fallacy. Many times as we stood before the mike our brains wouldn't think up anything and many times the jokes we did think up were more feeble than those they replaced. That is one of the improvements comedians have made. Scripts are written by experts, far in advance of a program, read, revised, worked over and, usually, revised again after a rehearsal.
"Compare the picture of my first broadcast with the one we did this afternoon. In the first broadcast I had an audience of forty or fifty persons jammed into a small corner of a studio that wouldn't have held twenty in comfort — if everyone breathed right. Then I was in a glass cage, separated from the audience. While radio listeners could hear the suppressed giggles of my visible audience, I couldn't. I had to watch the audience through the sheet of glass and wait until they closed their mouths so I could go ahead with the next joke. I got to be a great lip reader, but since I wanted to be a comedian and not an interpreter, I had the glass taken out and the sounds let in. When others found that this idea worked without blasting the microphone off its foundations, they did the same thing, and we haven't been bothered by glass partitions since."
"There were other odd little customs in broadcasting five years ago. The first time I stepped up to a mike I was told that if I so much as moved my head, the listeners would be unable to follow my words. I did a lot of broadcasts with my head glued to one spot in front of the microphone, and I suffered from chronic stiff neck. Today I can stroll all over the stage, virtually go out for a walk during a broadcast, and still be picked up by the small mikes now in use, for they have been made that flexible and sensitive. The NBC trademark letters would have to be made small enough to hang on a woman's charm bracelet to find the mikes we actually use today.
"My hope is that for the next five years radio will decide to amble along at the leisurely pace we comics have taken so that we comics can make the advances that radio has made."
BENNY, five feet, eleven inches tall, well groomed, with blue eyes, brown hair, and weighing 160 pounds, has a far-away look in his eyes and goes off into daydreaming trances. In one of these he elbowed me and returned to mere earth with, "I beg your pardon—what were you saying?"
WAUKEGAN, ILL., was my birthplace," said Benny," and the date was 1894. I was a St. Valentine's Day present. Father was a haberdasher in Waukegan and I grew up with a collar and shirt under one arm and a fiddle under the other. It's the same fiddle which Fred Allen has been discussing for weeks — discussing whether I can play it. Pop thought that as a haberdasher's clerk I would make a good fiddler, but orchestra leaders put that thought in reverse, so I decided to go into vaudeville with a monologue and a fiddle. Theater managers, listening to me, decided pop, the orchestra leaders and myself were all nuts because, as a monologist, I was a good fireman or deckhand on a boat.
"We got into the war and I left vaudeville flat and joined the navy. I thank the navy. Were it not for the sailor suit they gave me at Great Lakes I still wouldn't have the nerve to try to get away with what I have been getting away with ever since. That sailor suit gave me a lot of confidence because people respected wartime sailors; they were supposed to be hard guys.
"The war ended and I went back into vaudeville. More and more I cheated on fiddling and leaned heavily on nonchalant chatter. It got so I was being paid good money just for idling through fifteen minutes of monologue.
"Eventually I worked up to $2,500 a week and I'm frank to say I was making almost as much or more at $2,500 a week than I'm making now — and that goes for everything I'm making. I do not pay off the stage show out of my income; I pay only my writers. But Uncle Sam with his income tax law is the guy I'm really working for.
"I told you before the broadcast about writers — the important thing is that a writer should know what is bad. If he can select the good from the bad he's a genius. You can take my word for it. The bad material is what hurts.
MOST writers try to be ultra-sophisticated and in the attempt, forget that with the coming of the automobile, the radio, and the motion picture, city limits were all but wiped out. The line between the urban and the suburban today is so fine as to be almost indistinguishable. There's no such thing as a 'hick' any more and the 'small' town has vanished. The Missouri Ozarks farmer demands an ever higher grade of entertainment — and a newer joke — than the New York City broker, because the Ozark fellow spends more time at the radio, listening, than does his city cousin and knows all the answers.
"Comedians used to say 'It will be great for the hicks in the sticks but Broadway will give you the horse laugh.' Now the comics assert: 'Broadway and Hollywood will giggle but toss it out — it won't get by in the sticks.'
"No longer do the so-called horny-handed sons and daughters of the man with the hoe weep at such songs as 'You Made Me What I Am Today;' they're too busy singing Robin and Rainger love songs, and they're swinging about the barn to the tunes of Benny Goodman and Phil Harris and can't be bothered with 'Turkey in the Straw.'
I SHALL illustrate my point. We had a gag that laid them in the aisles in New York. Here it is:
" 'Q. Who was the lady I seen you with last night?'
" 'A. What were you doing in that part of town?'
"But you should have read the fan mail from the farms, villages, and small towns; letters that topped that gag in 100 different ways, and all old.
"The Burns and Allen program is one of the most popular on the air and it couldn't be that without the warm following of fans in the rural districts. I happen to know that their fan mail shows that one of their most rib-tickling gags was appreciated far more by their rural listeners, than by the so-called city folks. Here's the gag: Milton Watson was leaving the Burns and Allen program and after the usual build up, Gracie told Milton to kiss her goodby. There were a series of torrid kisses and then:
GRACIE: Goodbye GEORGE. I'm going with Milty.
"Modern?
"To be successful, on the air you have to write up to the small towns and rural districts, not down. The greatest mistake a comedian can make is underestimating the intelligence of the audience. Those who make that mistake don't last long. They're too lazy to dig up new material, or too dumb to understand that people in the 'sticks' also enjoy subtle humor."
MY LIFE has been mostly work. I never did anything last night that the world was crazy about the next day. Nothing I ever said tonight was commented on tomorrow. It has just been a procession of programs. I've spent twenty-five years climbing up the greasiest ladder that was ever greased and believe me, you can slide down a damned sight faster than you can climb up.
"My routine hasn't changed. I'm doing the same thing on the air to day I did when I was a master of ceremonies at shows in the Orpheum Theater in St. Louis.
"My most exciting experience on the radio was the night of March 14 in New York. Fred Allen and I had been going after each other for three months and on that night we got together, threw away our scripts and went after each other, tonsil to tonsil.
BENNY, now making his eighth motion picture, was preparing to leave and I reminded him he had told me nothing of Mary Livingstone, his wife.
"Sorry," he said. "I met her in Los Angeles. She was a sales girl in a department store and was pinch hitting for a girl with whom an actor friend had made a date for me, but who failed to show. Mary kept the date and, although I didn't know it, I fell in love and that fact didn't dawn on me until I wrote to her sister and learned Mary was engaged to a guy in Vancouver, B. C. I suggested a trip to Chicago. Mary came to Chicago and I proposed and was accepted. We were married on Friday instead of Sunday because we both figured if we waited until Sunday the wedding probably would never take place.
"Would you believe it, we've been married ten years and six months and it only seems like ten years?"
The article says that Jack was 5'11 tall, or 1.80 under the metric system. Strangely, most photos show him as a rather short man (at least by Hollywood standards).
ReplyDeleteAnd while he wasn't the first to "air" the studio audience (that was either Cantor or Wynn), he was one of the earliest. One can hear the audience on the final Canada Dry shows, although it was far more subdued.