
The owner of the Woolworth’s of animation seems to have had a publicity machine as effective as any other studio. Someone got Terry some ink in Parade, a magazine supplement found in weekend newspapers all across the U.S. This was published (with the Terry photo) on April 13, 1952. Certainly you can’t deny Terry’s longevity in the business.
They All Laughed
Editor's Note: This year Paul Terry will turn out his 1,000 entertainment film. That's more than any one man has ever made in the movie industry. His rib-tickling "Terrytoons" are famous all over the world. Here Terry reminisces about how his career began:
BY PAUL TERRY
Back in 1915, I was a "struggling pioneer" in the field of animated cartoons. I had spent four months completing my first cartoon movie. I called it "Little Herman." I did 1,000 drawings for it myself and photographed them, too. But I couldn't find a buyer. Producers were skeptical then about the idea of ‘moving cartoons.’
● I went all over New York trying to sell "Little Herman"—without luck. Just when I was ready to give up and go back to newspaper work, I heard of a producer-exhibitor in New Rochelle, about 15 miles away.
He Didn't Have Train Fare

● As "Little Herman" appeared and went into a magic act, the kids tittered. Then they giggled. At the end they were howling with laughter. The producer roared, too, and "Little Herman" was sold on the spot.
● That was 37 years ago, but I've never forgotten the importance of capturing the attention of children. There is something wondrous about a child's laugh. Wherever it rises in a theater, adults are bound to join in!
Well, Mr. Terry, that’s unless adults are having a smoke or getting concessions to avoid your third-rate Terry Bears or Dingbat.
Terry’s PR department also managed to get the United Press to talk with him about his exhibit. This appeared in papers starting around March 27, 1952.
Pioneer Of Animated Cartoons Has Show In Noted Art Center
By JACK GAVER
NEW YORK (U.P.)—The works of Paul Terry are not exactly collectors’ items but he's had his innings at the Museum of Modern Art.
"I don't think the event did Picasso any harm and I'm surely too set in my ways to have been influenced by the surroundings," commented the pioneer master of the animated cartoon.
The father of the Terrytoons, the movie short subjects that feature such characters as Mighty Mouse, Heckle and Jeckle and the Terrybears [sic], was honored by the museum with a week's showing of representative pictures he has made in the past 30 years. There were nine shorts in the program, including Terry's latest release which is his 1,000th cartoon.
"Of course, we work well ahead of release at our plant in New Rochelle," Terry said, "and this particular picture was finished months ago. I imagine that by now we are probably working on the fifteenth film beyond the thousand mark.
“That’s a really accurate figure too. I've kept close track of them from the very beginning. I thought when we reached the 500th picture years back that it certainly was a lot of cartoons but here we are more than double that figure and still going.
“There’s one thing about cartoon short subjects in the movie theaters. Our market runs contrary to the trend of movie business. I mean, when feature films may be off the cartoons are more in demand than ever.
“Cartooning is a really amazing thing when you stop to think about it. I'm including all cartoon work strips—comic strips, comic books, animation—every phase. I don’t imagine that the number of creative workers in the whole field reaches 5,000.
“Now in what other medium will you find a group so small touching the lives of so many millions of persons? It isn't true of the movies, radio or anything else I can think of. Those mediums may reach as many persons but they have many thousands of workers creating their product.”
In addition to the museum’s Terry program, the first such recognition ever given an animated cartoon product, the artist was honored with a testimonial luncheon by the National Cartoonists Society.
There was other free, national publicity for Terry and his cartoons that year. The New Rochelle Standard-Star reported on January 10th:
TERRY SEEN ON SHOW WITH ARTHUR GODFREY
Terrytoons Inc., of 38 Center Avenue, figured in a television viewing last night over a national network. Paul Terry, president of the New Rochelle firm, appeared as guest on Arthur Godfrey’s Show over CBS narrating a film which showed how the cartoons are made in the studio here.
The film which was made at the plant here showed many local people who are involved in the process of making a "Mighty Mouse" cartoon. Among those shown were Philip A. Scheib, musical director; Tom Morrison, head of the story department; Conrad Rasinski, director; Joseph Rasinski, cameraman; Carol Vinci [sic], animator; Anderson Craig, background artist; George McAvoy, film editor; Arthur Bartsch, head of layout department, and several others.
And this unusual Terry appearance, recorded by the Linton Daily Citizen on the front page of its Feb. 7, 1952 edition.
School Gets $230 From ‘Strike It Rich’
The Music Department of the Edwardsport (Indiana) high school today was awarded $230 on the “Strike It Rich” program conducted by a nation-wide broadcasting company.
One of the Edwardsport pupils wrote to the program saying that when the school building burned most of the band instruments had been destroyed.
Paul Terry, creator of the Terry-Toons, animated cartoons, acted as “guest contestant” in behalf of the Edwardsport school, and won the $230 as the school’s share of the award money given away today.
Would this have made him a humani-TERRY-an?
About a week later, Terry asked some local kids “Won’t you be my valentine?”

The caption on this photo in the Feb. 15th is “PAUL TERRY, creator of Terrytoons, proves [sic] the central figure, above, while entertaining children in Bellevue Hospital at a recent Valentin’s Day party. About 200 children laughed at cartoons drawn by the famous illustrator. They munched on lollipops provided by the visitors and admired gifts. In addition, Bob Kuwahara and Jim Tyer, of the Terrytoon staff, drew Terrytoon characters for the children.
Oh, and Terry made one more on-location appearance, this one on March 22, 1952. Two days before, the Standard-Star published this story and picture:
TERRY TO BE GUEST FOR JR. JOY SHOW
Paul Terry, cartoon creator of Mighty Mouse, Heckle and Jeckle, the talking magpies, and Dinky, will appear at Loew’s Theater Saturday morning to demonstrate animated cartoon work. He will speak at the Junior Joy Show sponsored by the PTA Council.
The show committee announced that Mr Terry will exhibit a 20-minute short subject, with personal narration designed to illustrate how his cartoons are drawn and processed at Terrytoon Fableland in New Rochelle.
The feature film, selected from the Children’s Film Library, will be the “Francis,” (the talking mule) starring Donald O'Connor. Two Terrytoon cartoons, Mighty Mouse and Heckle and Jeckle, will also be shown.
Theater doors will open at 9:15 A.M. with the show beginning at 9:45.
Mr. Terry, whose office is at 38 Center Avenue, has been in the animated cartoon field for 37 years. Last week a luncheon was given in his honor by the National Cartoonist Society in recognition of his pioneer work. The Museum of Modern Art in New York City designated last week as an All Paul Terry Show week, showing his early and recent cartoons.

Within a couple of years, Terry sold his studio to CBS, which brought in a creative supervisor named Gene Deitch, who wasn’t interested in children’s laughter but might have hoped for a MOMA showing for his grown-up Terrytoons. His career there was scuttled before he got that chance, but that’s a story for another time.