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Benny Will Launch Dimes Drive TodayThe campaign got loads of publicity because of Benny’s name, but Jack was busy doing a radio show so he didn’t go along with the caravan.
Jack Benny and his radio troupe will highlight the ceremonies today launching the 1949 national March of Dimes campaign from the steps of City Hall. The “Pennies From Benny” drive will in inaugurated for fighting polio.
Major portion of the event will be the dedication of a covered wagon, donated by Benny, which will tour 24 major cities to dramatize the drive for funds. Civil leaders will be on hand to get the campaign officially under way.
The covered wagon will visit Seattle, Portland, San Francisco, Salt Lake City, Omaha, Denver, Kansas City, Dallas, Memphis, Louisville, Atlanta, New Orleans, St. Louis, Chicago, Minneapolis, Detroit, Cleveland, Pittsburgh, Boston, New York, Philadelphia, Richmond and Washington.
Benny and KWKH to Aid 'March of Dimes' DriveThere were also five and 15-minute transcribed radio programmes promoting the March with different guest stars. I don’t know whether Jack was a guest on any of the 1949 shows, but Al Jolson was featured in the five-minute campaign, and Bob Hope and stooge Irene Ryan appeared on one 15-minute show. There were television campaigns as well, with Hope standing firm on stage for 75 minutes straight in a four-hour broadcast in Cleveland. Jack had appeared on special programmes for the March in previous years.
A 250-pound iron vault, symbol both of Jack Benny's generosity and of his miserliness, will be at the corner of Texas and Market streets today through Monday to collect Shreveport contributions to the 1949 "March of Dimes" campaign for the National Foundation for Infantile Paralysis.
The "Ten Pennies from Benny" campaign is the largest single promotion campaign to be conducted by the national foundation in their 1949 drive, having originated in Los Angeles Dec. 27 when Benny presented his "vault" to officials of the foundation and the city.
The Shreveport “Ten Pennies From Benny” drive is under sponsorship of radio station KWKH. Benny' vault is an express safe turned over to the local CBS station by F. W. McConnell, Shreveport agent of the Railway Express agency, for collecting pennies, nickels, dimes, quarters and currency. The Railway Express will call for similar "March of Dimes" strongboxes at the 170 CBS stations over the nation and deliver the entire shipment on January 30 to the National Foundation for Infantile Paralysis at the Treasury building in Washington. Each safe will arrive at Washington containing the original coins and bills donated.
An express truck will be parked at Texas and Market streets, marking the location for the programs which will continue today through Monday from 11:45 a.m. to 1:30 p.m. daily. KWKH folk song acts will make personal appearances, broadcasting their programs from the express truck, weather permitting. Among these are Zeke Clements, Cousin Emmy and Her Kinfolks, Cousin Wilbur, Johnnie and Jack and the Tennessee Mountain Boys, Hank Williams, Harmie Smith, and the Bailes Brothers and their West Virginia Home Folks.
Before 11:45 a.m. and after 1:30 p.m. members of Shreveport Civic organizations will be in charge of "March of Dimes" donations near the express truck. Members of B'nai Brith will man the March of Dimes booth on the postoffice corner today. Other civic clubs and their days to solicit dimes at the booth are as follows: Optimist club, Friday; Shriners, Saturday; Shreveport firemen, Monday, Jan. 24; Rotary club. Tuesday, Jan. 25; Kiwanis club, Wednesday, Jan. 26; Lions, Thursday, Jan. 27; Civitan club, Friday, Jan. 28; and Shreveport policemen, Saturday, Jan. 29. Dimes will be solicited from about 7 a.m. to 5:30 p.m. each day.
On the two Saturdays of the drive, the Rotary and Kiwanis clubs of Cedar Grove will jointly man the Cedar Grove March of Dimes booth, which will be located in front of Yearwood's department store, 129 East 70th street, according to E. C. Thomson, Caddo parish chairman of the campaign.
Jack Benny has already placed in his vault ten of the first pennies he ever earned, as his contribution toward the $1,000,000 goal he hopes to achieve with the "Ten Pennies From Benny" campaign. Benny will buy back" the ten old coins with a $5,000 donation to the Infantile Paralysis Fund if the million-dollar goal is reached. He also has contributed his screechy violin, which has been treasured by him as his professional trademark for many years.
"I'm ready to oil the old vault door and dig down deep for the 1949 'March of Dimes' and I sincerely hope that the people of our nation will do their part for this great and urgent cause," Benny has said. "If we, as a nation, can meet such challenges as we've met in the past decade, and win over them, then with the same effort we can defeat infantile paralysis."
Radio In ReviewEarlier this year, this humble blog posted this story of one newspaper reviewer listening to the first CBS show. However, Variety, in its December 29, 1948 edition, set aside some space for a humorous speculation dialogue of what might happen on the first night of the network change in the home of likely the only couple in America that did not know about the change. It was written by Alan Lipscott, one of the men who laboured on scripts for the Jackie Gleason version of The Life of Riley.
Death of a Joke
By JOHN CROSBY
Jack Benny bowed off NBC last Sunday after 17 years with gracious thanks for a pleasant relationship, thus ending an era and terminating a joke that has served the comedians well the last few weeks. Benny, who owned the 7 p.m. time (EST) on NBC, the only radio personality so honored, will be heard hereafter at the same time on CBS and to commemorate this great migration from one kilocycle to another I have collected a little list of jokes that has circulated about it.
Commenting on Benny's possession of 7 o'clock, Fred Allen commented: "Benny is the only comedian who ever owned a slice of eternity and he's giving it up for a paltry $2,000,000." The general stampede to CBS provoked Allen to remark that "even Eisenhower has gone over to Columbia." And last Sunday, Portland Hoffa remarked "After all these years, it'll seem funny without Jack Benny."
"It always seems funnier without Jack Benny than with him," said Mr. A.
* * *
Bob Hope spoke up the other night as follows: "Gee, the poor little Christmas tree all alone on that lot. It must feel like Fred Allen on Sunday night." Later, he was overheard to remark: "And if I'm not telling the truth may I never get an offer from another network."
The only person who kept silent during this gagfest was Mr. Benny himself. He kept quiet that is, up until the last minute. Then Rochester told his master: "There's an airplane over the house skywriting 'Jack Benny moves to . . ."
"Moves to where?" asked Benny.
"I don't know. NBC's anti-aircraft shot it down."
So much for the jokes which had that special intermural intimacy characteristic of running gags in radio. As to Benny himself taking his switch from one network to another as an excuse to discuss someone who requires no particular explanation he is certainly a remarkable man. A couple of years ago his program dove headlong in popular favor. No one quite knows whether it was because the show was tired or the public was tired. Then he suddenly bounded back to the top again.
This year he was picked by radio editors in Motion Picture Daily's annual poll as Champion of Champions, a title more appropriate to a dog show than to a radio comedian, and also as best comedian. I don't know as I'd call him best comedian exactly. He is certainly the most durable and the most consistent. Almost accidentally, he appears to have solved the problem of entertaining a few people in a living room, not just once a year but once a week.
* * *
He has surrounded himself with diverse people each with his or her separate characteristics—the cynical, efficient Rochester; the rowdy Phil Harris, the innocent Dennis Day, the hearty Don Wilson, the acid Mary Livingston; and, when necessary, others equally well-defined—the suave Ronald Colman, the rude ticket salesman, Mr. Gitzell [sic]. The Benny program is closer to a vaudeville act than it appears on the surface. Each of these people appears and displays his special personality for a minute or two like a juggler doing his act.
This is the most economical of all comedy. A single joke can be bandied about by Wilson, by Harris, by Mary, by Dennis Day—each giving it his own inflection. The joke ripens as it goes along like a family joke.
Benny, the master of inflection and timing, unlike Fred Allen or Edgar Bergen, is no deep thinker. But he's the best editor in the business of the material his writers provide. It's a great gift, worth Benny's weight in gold. Well, actually, it's worth more than that. Two million dollars weigh quite a lot more than Benny.
Asleep at the SwitchChanging networks weren’t the only thing Jack and his gang were doing at the start of 1949. That story next week.
By ALAN LIPSCOTT
The Time: Sunday, Jan. 2. 7 p.m.
The Place: A flat in Brooklyn.
The Wife: Doris.
The Husband: Joe.
Doris: Seven o'clock, Joe. It's time for Benny.
Joe: (Chuckles, as he fiddles with dials on radio). Ah, that Rochester. What a joke he cracked last Sunday about the . . . what's the number of the station, honey?
Doris: Again with that "What's the number of the station, honey?" The same question every Sunday for the past 15 years. How can you be so stupid?
Joe: Well, what's the number?
Doris: How should I know! How many times have I told you, the number is written down on a paper bag behind the third tube in the radio! Such a shmo I never. . . .
Joe: (interrupting) Pipe down already. I got the paper bag. It's 660. (Dials) Here. . . .660, right on the button. Now, let's keep quiet and listen.
Doris: Dear, it's not Benny.
Joe: It's 660. I'm not a dope, you know.
Doris: Dope, or no dope, on the program you just tuned in, somebody's giving away money. It can't be Jack Benny. Now, please, dear, tune in 660. F. E. Boone must be finished already and. . .
Joe: Here wise guy, look for yourself.
Doris: (looks at dial) I must admit, you're right. It is 660. (Looks at wrist watch) Maybe my watch is wrong.
Joe: Could be. Remember, yesterday, you fished it out of the drain?
Doris: But the clock on the mantlepiece has the same time.
Joe: Could also be a cheap clock. Remember, it was your brother's wedding present.
Doris: I'll dial the time operator, (dials phone) Thank you. Joe, it's time for Benny.
Joe: You can't trust those operators. Always got boys on their minds.
(Clanking of a can heard outside kitchen door).
Doris: Joe, it's time for Benny. The garbage man is here.
Joe: Still no proof. Maybe he's still working on daylight saving.
Doris: Joe, I'm warning you. If I miss Dennis Day's song, and it's your fault, you can start looking for another wife and children.
Joe: For God's sake, Doris. You saw for yourself. It's 660!
Doris: (Frustrated) What'll I talk about in the butcher shop tomorrow? I'll feel so ignorant. Joe, honey, please, once more look at the paper bag.
Joe: (Pokes around in back of radio) Alright I'll burn my fingers again. Ouch! Here it is. Still 660.
Doris: (Quietly) Joe, wait a minute.
Joe: I'm waiting.
Doris: Maybe today ain't Sunday.
Joe: It's gotta be Sunday. The bank calendar says so. See for yourself.
Doris: But dear, that's the same bank where you pick up blotters that don't blot.
Joe: Aw g'wan! It must be Sunday, otherwise why did we have chicken for dinner.
Doris: You got a point there.
Joe: And how could your two nephews and your sister be here for dinner if it wasn't Sunday? They work every other day.
Doris: (tearfully) All I know is, if the Colmans are on tonight and I miss them, I'll kill myself.
Joe: Look, maybe Benny is sick. Too much New Year's celebration. That's it, he must be drunk.
Doris: Men with blue eyes don't get drunk. Phil Harris yes, but Benny, no!
Joe: (Still fooling with dials) Maybe the earthquake in California made a big mishmash of the meridians and knocked the whole time schedule for a loop. Could happen, you know. I was just reading last week, where Einstein said. . . .
Doris: (sore) Joe, will you stop with that Einstein already. All I know is, that I'm not in the kitchen washing dishes and you're not on the couch snoring, so it must be time for Benny.
Joe: (dials furiously. Suddenly he tunes in on Benny saying "Hmmm." Very excited) Doris, I got him. I, I, I, got him. It's Benny already. Sure. Nobody can say "Hmmmm" like he can. Shhh! Now be quiet!
Doris: (Whispering) On 660. like on the paper bag?
Joe: (Whispers back) No, on 880. Shhh!
Doris: What's 880?
Joe: How should I know?
Doris: It must be the radio.
Joe: Yeah! I'll have it fixed the first thing tomorrow.
Doris: Yeah! And before you do anything, put the number 880 on the paper bag behind the third tube.
Joe: Good idea.
Doris: And cross out 660.
(Pokes around in back of radio.)
Doris: Shhh! Quiet, dear. Dennis is going to sing.