The Commercial Pintoff

You can probably imagine the reaction by the old-timers on the Terrytoons staff. They had been making lacklustre shorts starring Dinky Duck and Little Roquefort that didn’t have the sophistication or polish of a Walter Lantz cartoon, let alone one by Walt Disney. And then the studio made something called Flebus that looked and felt like nothing the studio had ever done before. It could have come from another planet.

In a way, it came from another studio. Creative director Gene Deitch arrived at Terrytoons and decided changes had to be made. So he brought Ernest Pintoff over from UPA, and Pintoff put together Flebus.

Pintoff didn’t stay. He left in March 1957 to form Pintoff-Lawrence Productions with Bob Lawrence in New York to make television commercials. To no surprise, the highly-creative Pintoff clashed with Lawrence. Their partnership died at the end of the year. Pintoff went on to create The Violinist and then The Critic, which won the Oscar for best animated short subject in 1963. Both films were darlings of the festival circuit, but you can’t make money at festivals. So Pintoff made his money in TV spots.

Broadcasting magazine profiled two of his advertising works in 1960. Whether these spots are available for viewing, I don’t know. The first story is from August 23rd.

A fresh approach to an old story
U.S. Steel and BBDO, its agency, lightly ribbed steel's best customer — the automobile industry — on television in an unusual fresh approach to an old need.
The need as felt by advertiser U.S. Steel has been to remind the country's automobile buyers and riders that it's steel which makes the four-wheeled vehicle so sturdy and safe.
The new approach: a 2½ minute animated commercial that pokes a litde fun at the foibles of the auto industry while ramming home the idea that the use of steel in bumpers, in wheels and even in auto trim makes for a vehicle that's better looking, safer and more practical.
The commercial's debut on U.S. Steel Hour (CBS-TV) on June 15 pleased client and customer Detroit. Result No. 1 : the commercial, called "Materials Salesman," was repeated on Aug. 10. Result No. 2: another animated cartoon about autos is being prepared for U.S. Steel's tv spectacular "Step on the Gas" that will be networked in October.
The choice of producer and talent for the commercial was regarded in this instance as part of the agency's creative effort. With this encouragement, the BBDO team — Jack Goldsmith, a tv art supervisor, and James Huff, a tv copywriter — went to work.
In reviewing their experience with the commercial the team recalled this unusual development as illustrative: Comedian Don Adams, who had been selected for the character voice of the materials salesman, became so enthused in the briefing that he took the commercial script home the night before the recording session.
When Mr. Adams appeared at the studio the next day it was obvious he had memorized the script (ordinarily all he would have had to do was read the lines) and had marked those lines he would suggest for gags or for change of emphasis. Such creative development inevitably gained theatrical quality when combined with the drawing skill of Ernie Pintoff who was producer-director via his Pintoff Productions, New York.
The "star" of the commercial is a salesman who is a sharpster with a likable quality despite his aggressiveness. He appears at the Colossal Motor Car Company (in Detroit) to sell his bag of substitutes for the steel used in automobile manufacture.
The hard-boiled president of the company, secure in the "yessing" of three vice presidents, won't take china for the steel bumper; gingerbread mix for the stainless steel auto trim or flexible putty for autos' rugged steel wheels. Consequently the salesman is forcibly ejected from the sacred domain of Colossal Motor Car Co.

This story was published September 26th.

NOW ITS TALKING LIONS!
Cocoa Marsh turns to zoo for ad salesman
Cocoa Marsh's friendly lion has leaped off the label and onto the television screen, bringing son LeRoy with him (in picture, LeRoy is stalling curfew with the drink of Cocoa Marsh dodge). The illustration is taken from a series of new animated minutes that represent a sharp departure in selling style for a company that has had dramatic success with local live pitches backed by strong promotions.
The new commercials premiered this month in some 20 markets. If they work, it could mean Cocoa Marsh business in as many as 30 more.
The switch in strategy was no light decision for Taylor-Reed Corp., the Glenbrook, Conn., manufacturer of Cocoa Marsh, and its agency, Hicks & Greist, New York. Cocoa Marsh built its present distribution on a hard-hitting live tv technique that paid its way from market to market, spreading from the Northeast to cover four-fifths of the country since 1956. (The company goes back 22 years and also produces E-Z popcorn, Fluffomatic rice, Q-T frosting Yum-Berry syrup.)
Now the very young audience Cocoa Marsh addresses is ready for a change, the advertiser is persuaded. The decision to animate the message grew out of research on many fronts — cartoon ratings, commercial testing at agency, factory and independent researcher levels — and, of course, in the homes of the company's board chairman (Malcolm P. Taylor has his own five-member children's panel), his ad manager and agency account people.

Little LeRoy only lately has sprung to the tv screen, but he's the result of a gradual evolution. The lion label was developed just prior to the company's tv debut for a new jar designed by President Charles M. D. Reed, co-founder of the company, who handles production (Mr. Taylor concentrates on sales). "Name the Cocoa Marsh lion" was one of many local promotions to encourage identification in a market where many of the consumers cannot yet read. Today's LeRoy did not grow directly from that promotion but this is the lion of descent.
LeRoy has a large assignment for one so young. Client and agency are ever mindful that children are easily bored. LeRoy and his papa are expected to give the little ones a laugh — mothers, too — while conveying the flavor and health message. The commercials run in children's shows where Taylor-Reed maintains year-round schedules.
Theodore J. Grunewald, senior vice president of Hicks & Greist, and his agency colleagues spent six months developing the character. Currently they have three 60-second situation plots on the air (schedules vary up to 30 spots a week in big markets).
Hicks & Greist conceived the campaign and got Pintoff Productions, New York, to execute animation considered worthy of battle with the food giants the company competes with. The agency's Len Glasser did story boards and Richard Rendely produced.
Mel Blanc was brought from the West Coast for the voice assignment. Now it's up to LeRoy to show what a lion he can be in the marketplace.

Pintoff talked about his career in print. Here’s a story from the Rochester Democrat of August 8, 1963. No mention of Flebus or Terrytoons at all. His work at the Actors Studio later translated into the short film The Shoe.

New Kind of Movie Cartoon Pays Off for Pintoff
NEW YORK — A new kind of movie cartoon, sophisticated, funny and informal with a civilized malice, has became the pride and joy (not to mention the meal-ticket) of Ernest Pintoff, a tall, dark, mustached cartoonist-painter of 31.
A recent Pintoff film, "The Critic," is a wry commentary on both the uninformed viewer of modern art and on its ultra-serious practitioner. Mel Brooks, comedian famous for his "2000-year-man" impersonation, is the narrator, and for the brief film Pintoff has drawn a series of abstract shapes that brilliantly parody today's non-objective painting.
Despite his own success, Pintoff thinks the animated cartoon is currently at its lowest ebb. "First off, there's really no profit in it, and creatively . . . . well, there are more exciting things being done in TV commercials. The really good talent goes to advertising. Cash is hard to resist."
* * *
PINTOFF got into cartooning by way of painting, which he studied and then taught at Michigan State University. Soon after, in 1955, he joined UPA, the outfit that immortalized Gerald McBoing Boing and Mr. Magoo. There he learned his cartooning ropes, designing, directing and writing tackling every phase of the business.
"By 1958, I decided I’d had it with UPA. I wanted to go it on my own. So I started Pintoff Productions, and entered the television commercials field, something I'm still very busy at. We make about 250 commercials a year."
Not satisfied with the anonymity of commercials, which have won him a string of awards, Pintoff embarked on his first independent cartoon, "The Violinist." None of the major studios wanted to touch it. "Too special."
But it was this "special"—quality that attracted the late Ed Kingsley of Kingsley International. His company bought and distributed the film, which went on to win the British Academy Award, a Hollywood Oscar nomination and the Edinburgh prize for best Animated Cartoon of 1959.
* * *
ALMOST all of Pintoff's films deal in basic concepts: Friendship, love, hate, loneliness. Pictorially, the films are models of economy. The drawings are bold, direct and, in the rendering of human, shapes—never fussy or overly-animated.
Pintoff has managed to invest his cartoons with serious ideas. He makes his points but he also leaves you laughing. It's a rare and refreshing combination. The future is filled with all sorts of Pintoff projects. More cartoons are on the agenda. A major TV network is negotiating for a cartoon series.
Pintoff is currently enrolled in the playwriting unit of The Actors Studio and is happy over the success of some scenes of a play which the Studio has put on. He hopes the play will reach Broadway in the near future.

If old editions of Variety are correct, Pintoff first contributed to the The Boing-Boing Show, directing “Fight on For Old” (1956) not long after his arrival at UPA. It’s great if you like simple designs and really limited animation. View a beet-red print of it below.

Pintoff died of complications from a stroke at the Motion Picture and Television Fund Hospital in Woodland Hills, California, on January 12, 2002. He was 70.

Spear-Riding Jerry

Time to dig out the Van Beuren checklist for Jungle Jam, a 1931 Tom and Jerry cartoon. Arbitrary dancing and music? Check. Inconsistent animation? Check. Stereotypes? Check. Meandering pseudo-story? Check. General feeling of “What did I just watch?” Double check.

A bad cartoon? Yes, but no. I can’t dislike the early Van Beuren cartoons. They’re too odd to dislike. And you have to admire the weirdness of some of the gag attempts. Here’s one from Jungle Jam, where African natives are throwing spears at our heroes. Jerry rides one of the spears, which inexplicably grows the head of a native, and bites him. Having done its job, it resumes being a spear and zooms away.



There’s at the very least one enjoyable piece of music in every Van Beuren cartoon when Gene Rodemich was running the studio. This cartoon has a nice opening piece with a piano, xylophone and saxophone as Tom and Jerry row their boat. Devon Baxter tells me it is “Stray Sunbeams” by Charles Huerter, copyright in 1927.

Limited Tex

Tex Avery has a reputation among animation fans for overblown, outrageous takes, but he could come up with reactions that were a little more subtle, but equally effective.

The frames from Crazy Mixed Up Pup below don’t give you an idea of Tex’s great timing in the scene, but they do give an indication of the style he was using. The milkman calmly asks Maggie to call off her dog. The milkman lifts his leg. The surprised Maggie realises it’s not a dog, it’s her husband. The milkman then realises who it is. Sam turns back into a bit of a human and lifts his hat in greeting. Cut to the “wild” reaction.



Tex is using limited animation to its best effect. Only the characters that need to be reacting are the ones who are moving. The others are held in place. Your attention to directed to what Tex wants you to see as there is no extraneous movement. He saves movement for the scenes where there really needs to be movement, such as the dog/Sam fight.

Tex’s unit at Lantz was La Verne Harding, Don Patterson and Ray Abrams; Abrams had worked for him at MGM earlier.

A Hat Full of Hope For a Singing Career

Not many Canadian radio newscasters move to the United States and eventually try out a singing career.

I can think of one. Lorne Greene.

Greene is known to the world as the star of Bonanza, one of TV’s longest-running and most successful Westerns. Before that, Greene was a drama grad from Queen’s University in Kingston, Ontario with a ballsy voice and a lot of ambition. The only work he could find in 1939 was in radio. He quickly became the top news reader at the CBC, served in World War Two, became part of a hand-picked staff at CKEY, founded a broadcasting school in Toronto, and then headed to the U.S. in 1953 where he was a male lead on Broadway almost immediately. Greene worked steadily after that—including a stint reading news on the Mutual network—before finding a top-rated home on the Ponderosa (in colour!) in 1959.

Within a few years, he tried singing.

I’ve never quite understood why some TV stars suddenly decide they are vocalists. I can only presume they’re doing it either for the ego or the money or both. But, in Lorne Greene’s case, it kind of worked. If anyone’s going to sing the Bonanza theme, shouldn’t it be Ben Cartwright? You wouldn’t expect a rancher (or a former Canadian radio newscaster) to be on key all the time, would you? And he kept his repertoire to something you’d expect the star of a Western to sing. It isn’t like he tried Lucy in the Sky With Diamonds. That great, low baritone helped, too.

Bonanza was on NBC so NBC’s mother company, RCA, offered him a recording contract in 1963. By the end of the next year, he had a number one hit after six weeks on the charts with “Ringo.”

So let’s read more about Greene’s aspiring singing career. Here’s a United Press International story from July 7, 1963.

Veteran Actor Now a Crooner Greene Finds a New Bonanza
By VERNON SCOTT
HOLLYWOOD (UPI)— Many a singer pipes his way to stardom in movies and television.—Crosby, Sinatra, Presley et al—but few are the Shakespearean actors who turn successfully to crooning.
One such is Lorne Greene, big daddy of the "Bonanza" television series.
Green, a veteran Shakespearean, has recorded a new album, "Young At Heart," I which is on its way to becoming a hit, and making the 47-year-old Greene very young at heart.
His booming baritone sometimes dips to the bass range and is especially effective in the shower of his new home, a showplace on the outskirts of Mesa, Ariz. Greene and his wife, Nancy, 29, built the place as a replica of the "Bonanza" ranch house in the heart of Ponderosa country. Even the walls of the living room are lined with ponderosa logs.
Located in a section known as the Apache Country Club Estates, the Greene's new pad overlooks a golf course.
Plays Golf
This was not a coincidence. The gray-haired star is a golf nut; who shoots in the 80s whenever he can spring himself for a weekend away from Southern California.
When he's working in the series, Greene, a native of Canada, lives in an enormous San Fernando valley home surrounded by palm trees, cactus gardens, and a swimming pool. It is as modern in design and decor as his Mesa home is rustic.
If "Pa Cartwright" is living high on the hog now, it must be remembered he suffered through some lean years, too.
As a radio announcer in Canada he earned $5 a week. Later he became the "Voice of Canada" heard nightly during the war years as chief newscaster for the Canadian Broadcasting Corp. This no doubt accounts for his deep, sonorous voice.
He further polished his voice in British television and on Broadway and in the Shakespearean Festival at Stratford, Ont.
Therefore, it should come as no surprise that Greene, 6 foot 2 and weighing 195 pounds, was well prepared to cut the new platter which includes such favorites as "Hello Young Lovers," "As Time Goes By," "The Second Time Around" and "You Make Me Feel So Young."
The album's accent on youth reflects the actor-singer's own outlook. He and Nancy, his second wife, spent six weeks preparing the Mesa home for a grand opening for his movietown friends.
Evidently the house is a monument of gratitude to "Bonanza" for boosting Greene to stardom. Even the furniture has been copied from the home in the show. To round out the feeling of the permanent set at Paramount studios, Nancy, an accomplished artist, has decorated the walls with portraits of Lorne as well as his costars, Mike Landon, Dan Blocker and Parnell Roberts. All three play his video sons.
He has a family of bis own, teen-age boy-and-girl twins, by a previous marriage. They attend school in Switzerland and were visited by Greene and his new wife on a European vacation in April.
It is possible Greene has assumed the characteristics of Ben Cartwright. Or perhaps he infused his own personality into that of the character he plays. At any rate, there is little difference between the man on the screen and the actor off screen.
Serious minded, sometimes to the point of pomposity, Greene weighs his words carefully before speaking. He stands Cartwright - straight and looks you squarely in the eye when he talks.
There is the ring of authority about him, which also comes through in his singing.

Here’s a story from the “other” wire service, dated December 22, 1963, almost a full year before “Ringo” reached the top of the Billboard Hot 100.

Bonanza Papa Lorne Greene Loosens Ties to Ponderosa
By CYNTHIA LOWRY
Associated Press Writer
New York—After four fabulous years establishing the wise, just father image in the NBC's and Channel 40's top-rated Bonanza, Lorne Greene is making an effort to reassert his own personality.
In recent weeks he has appeared in well-cut, modern tuxedo as TV host of an international beauty contest, in business clothes and topcoat as commentator on NBC's television coverage of New York's Thanksgiving Day Parade and, again in dinner jacket, presided over a memorial program to John F. Kennedy.
He has also popped up on Perry Como's and Andy Williams' variety hours, sat down with Johnny Carson on the Tonight Show a number of times and made two record albums (he has a rich baritone).
"I guess you might say that I like a fullness in my career, and enjoy doing a variety of things," Greene explained.
"I'm not unhappy with Bonanza—who could be unhappy in such a popular show?—but by doing these outside things I guess I'm really just trying to express myself in performances, most for my soul's sake."
• • •
GREENE, in his mid-forties, looks younger in person than he does—deliberately—on the television screen.
He is both intelligent and loyal, and would never complain about his lot. But the truth is that, no matter how successful a series, how rich or famous it makes an actor, after four or five years of playing the same character, life does tend to become a bit boring.
Bonanza is a western in the classic mold, and even with four regular characters, all hero types to take turns carrying the main role, situations do tend to get repetitious.
This season the producers have deliberately attempted to throw the meatiest roles to guest stars. And while this may add variety to the series, it distresses the regulars, who find they have little to do.
Greene, when asked about this shift of emphasis, merely noted drily that, in the last 20 episodes he has made, only one had been "his" show, meaning that he was the leading character.

Although most of us were not particularly aware of him until he turned up with a six-gallon hat, buckskin vest, three stalwart sons and an enormous ranch empire called "The Ponderosa," Greene has a broad theatrical and broadcasting background.
HE IS A NATIVE of Canada, studied at Queens University in Ottawa. Performing in a student drama, he was noticed and given a scholarship to the Neighborhood Playhouse in New York.
In Canada at the outbreak of World War 2, he found little work for a professional actor and turned to radio. He soon became chief newscaster for the Canadian Broadcasting Corp.
By 1953 he had decided to quit radio to become an actor again.
Television parts in New York led to movie roles and a Broadway play. In 1954 he was Katharine Cornell's leading man in "The Prescott Proposals." Then more films — including two westerns, his first.
But when, in 1958, Bonanza beckoned, Greene still had to learn to ride a horse like an expert.
"I went to Palm Springs," he recalled, "and took two lessons of an hour each. And then I practiced."
The horse he rides as Ben Cartwright is a thoroughbred quarter horse with a long, splendid name shortened to "Buck."
Lorne's working days start early—he reaches the studio at 7—and ends late, usually after 7 p. m. On weekends, particularly when the weather is warm, he is likely to be flying someplace for a personal appearance tour. He has an act with co-star Dan Blocker, and sometimes he does a single, usually at rodeos or state fairs.
• • •
MOST OF THE ACT is devoted to kidding his television character, for he usually leads off by singing a parody that goes, "I'm an Old Cow-Hand From TV-land ..."
Greene and his second wife live in the Los Angeles suburb of Sherman Oaks. Chuck, 19, his son by his first marriage, is a freshman at M.I.T., and Chuck's twin, Linda, is a freshman at the University of Toronto.
Do they want to go into the theater?
Greene laughed and shook his head: "They say that one actor in the family is plenty."

Perhaps to Greene’s chagrin, his number-one hit didn’t lead to much more than treated as a novelty. But it was all just as well. The Bonanza theme, with its lyrics about “a hat full of hope” led to more than a hat full of money.

Greene died far away from the carillon in Canada’s capital. He passed away in Santa Monica, California in1987.

You can hear him sing his show’s theme song below.

Seeing Red (But Only Briefly)

The other day, I was watching Dicky Moe (1962) for some reason and out of nowhere some red stuff briefly appeared on the screen after a quick cut. “What was that?” I said to myself (a question not unusual when this cartoon is involved). So I decided to freeze frame it.

Here are the consecutive shots. Is the red stuff blood? Is it some weird sweat? If so, where is it coming from? Some of it appears to be coming from the eye, some from the top of the nose? And why?



Whatever the red stuff is, it only lasts for two frames. Here are the next two frames.



There’s a clip-clop woodblock accompanying the captain running. Then he kind of looks around, but the same running cadence is played on the woodblock.

Outpost

The U.S. military command suddenly realise Pvt. Snafu has given a clue about a potential Japanese attack in Outpost (1944). Here are five consecutive drawings.



A product of the Chuck Jones unit at Warners, with the voices of Mel Blanc and Bob Bruce.

What, Me Work?

There are many people, I suspect, who would like to spend their 70s travelling, socialising or just relaxing; they would rather enjoy their time while they’re healthy. And there are others who still want to keep working. It helps, of course, that you enjoy your work.

Jack Benny enjoyed his work, so he kept working, even when he was 80. He kept up a gruelling schedule, too, performing concerts all over North America when he wasn’t working on a TV special.

Here’s Jack talking about working as he plugs one of his specials in a United Press International column of March 13, 1968.

Jack Benny Goes On Forever
By VERNON SCOTT
HOLLYWOOD (UPI)—Jack Benny at 74 continues to work, not for his famed penury nor for the applause of audiences, but because it is his own formula for youth.
You can see for yourself next week (March 20) when the magnificent comedian stars in his only television special of the year.
A staple of American humor for a half century, Benny has become a beloved avuncular funny man. It is no exaggeration to say that Jack appears 25 years younger than he is. He thinks that way too.
Would Be Bored
"I should work a certain amount of time every year because I enjoy it," he said at lunch recently. "And it helps keep me young and fit. I'd get bored if I didn't work. Besides, I'm not that good a golfer.

"Look at Bob Hope, he's working all the time and he's a great golfer.
In the past year Jack has made only three television guest appearances: On "Hollywood Palace," "Smothers Brothers" and "Kraft." He has refused dozens of other opportunities to play the guest.
"I turned them down because if I was appearing all over the tube, then my own special wouldn't be very special, would it?" he asked. Next week Benny's NBC show will be special indeed. His guests are Lucille Ball and Johnny Carson, not to mention a number surprise cameo visits from among Hollywood's top stars.
It did not take a psychiatrist to see Benny perk up when he discussed the show. You could almost see his metabolism change.
"Psychologically I would miss entertaining people," he admitted.
"People want to see me now because they don't see me on TV every week. That's why I spend 15 weeks a year on the road doing concerts and personal appearances.
"You can't quit altogether because the public forgets about you. And I don't want that. Not now. Or if you quit for a couple of years and something good comes along, nobody wants you."
Benny said he will continue his policy of one television special a year, plus his appearances on the road. The pace is just enough to keep him young and in the public eye.
Not that you'll catch Jack Benny refusing to accept the loot that goes with it either--not by any means.

Silent Stars, 1924

Felix the Cat wasn’t the only cartoon character on screens during the mid-1920s. Exhibitors Trade Review decided to profile some others in its edition of August 16, 1924.

Two of the series mentioned in the articles made it into the sound era. Aesop’s Fables were animated by the Van Beuren studio, while the Fleischers Sound Cartoons were even revived by Famous Studios and seen on television as Harveytoons in the 1960s. A third series died before sound but Dinky Doodle’s creator, Walter Lantz, continued to make theatrical cartoons into the 1970s. And the Dinky concept of Lantz acting on screen with a cartoon character resurfaced on his Woody Woodpecker TV show in 1957.

The drawings and ad to the right accompanied the articles.

Comedy Gets a New Character
[by] JACQUES KOPFSTEIN
Gen'l Manager Bray Productions, Inc.
SCENE — Bray Studios.
Enter Colonel Heeza Liar (illustration of Colonel Heeza Liar)
"Gee ! I've been working around the Bray Studios for twelve years now, and am the oldest cartoon in existence. I wish Bray would give me a rest.
"Look what's happened to the other Bray characters. Bobby Bumps has grown up, and is a big boy now ; Goodrich Dirt, the famous tramp, became a war profiteer and is living on Fifth Avenue. He's quit the movies too. Dud Perkins and his gang who made "US FELLOWS" famous are all going to college now, and even "Jerry" is not on the Job any longer.
"Of all the Bray cartoons I am the only one that is still working, I wish Bray would give me a vacation."

J. R. Bray heard Colonel Heeza Liar's complaints and told the COLONEL that he would not send him to the Old Soldier's Home, or put him on a pension, but would just give him a short vacation, and then came the thought of another character which would bring joy and smiles to the international audiences that enjoy the Bray Cartoons, ever since they were invented many years ago by Bray himself.
A new cartoon which will come from the Bray Studios during the coming season at monthly intervals will be known as DINKY DOODLE. Dinky Doodle is a rough and tumble boy, full of pep and life — sure to become a favorite of all. — His constant companion is a black and white dog, known as "Weakheart," who takes part in all Dinky Doodle's mischievous under takings.
The first of the Dinky Doodle series is entitled "Dinky Doodle and the Wonderful Lamp" — a burlesque on the Fairy Tale of "Aladdin and his Magic Lamp."
Dinky Doodle will work in this series in conjunction with the cartoonist himself. In other words, these series will not be straight cartoons but will be what are known as "combination" cartoons, where the actor appears in conjunction with the cartoon character — a process which was invented by J. R. Bray — which not only gives novelty to each individual subject, in addition to the entertainment, but is mystifying as well. Walter Lantz, the famous cartoonist who has achieved success in directing the COLONEL HEEZA LIAR SERIES will direct the new Dinky Doodle Series. Distribution will be through the Standard Cinema Corporation.

‘Out of the Ink Well’ Comedies
THE Red Seal Pictures Corp., a comparatively new entrant in the independent production and distribution field will have a program of novelties for next year meriting comparison with the best, according to Edwin Miles Fadman, president of the company.
The organization is confining its activities to the production and distribution of novelty releases alone. Of the total of 120 to 150 novelty reels, over 75 per cent of them will have the comedy element predominating.
Heading the list there will be 22 new single-reel Out-of-the-Inkwell novelties by Max Fleischer, released one every three weeks. Mr. Fleischer's product has enjoyed a popularity and a reputation of cleverness for a period of many years.

There will also be something brand new in the way of a fun novelty which will be released as 13 Song Cartoon reels composed of well known old time and modern songs done in funny cartoon form and adapted for audience singing where desired, perfectly timed, scored and synchronized ; and released one every four weeks.
The first of these reels went on for a pre-release run at the Rialto, New York, and was composed of the three old time Charles K. Harris songs, "Mother, mother, mother pin a rose on me," "Goodbye my Lady Love" and "Come take a trip in my Airship." The trade papers commented freely on the un- usual success of this novelty. The New York Tribune said "these things are simply impossible to describe. You must go and see them for yourself." Releases commence in September.
In addition to 13 Film Facts, (medley hodge-podge reel) humorously edited and titled by Max Fleischer and released one very four weeks, there will be 9 Funny Face single reel comedies and 52 Animated Hair Cartoons. These Hair Cartoons are about 300 ft. in length and are composed of famous characters, actors and actresses done in animated form by Edwin Marcus, cartoonist for the New York Times. As an instance, he draws Charlie Chaplin on the screen and then changes the hair around so that it turns into Rudolph Valentino right before the eyes of the audience.
The Red Seal is the only organization in the independent field producing a complete program of novelties for the exclusive use of first run theatres and high class independent exchanges.
Among the many first run theatres throughout the country using this material for next year are such representative houses as : The Rivoli and Rialto, New York ; Stanley, Philadelphia ; Fenway, Boston; Eastman, Rochester; Missouri, St. Louis ; Rialto, Washington ; and Victory, Denver.

“Fables” and “Topics” are Popular
PATHE'S "Aesop's Film Fables" are fast becoming the most popular one reel subject in the field today, is the consensus of opinion of exhibitors scattered throughout the country. This popularity extends to the theatre manager as well as to the public at large and is due to the fact that the "Fables" have proven themselves "sure fire" program units.
Much of this credit should go to Cartoonist Paul Terry, who conceived the idea and contributed much to their success through his insight into human nature and an over developed bump of humor, which can carefully draw a line between the grotesque and real laughs. To the manager that runs a combination house of vaudeville and pictures as well as to the manager of the regular run picture theatres these one reelers have proven a "lifesaver" in more than one instance. They can always be relied upon to fill a big gap in any program and are an absolute insurance against the show "flopping" for the want of comedy and laughs.

They are released weekly and are booked over every one of the larger circuits throughout the United States. The B. F. Keith Circuit in the East, the Orpheum, Pantages and Loew circuits in the West use the Aesop's cartoon reels as a regular part of the weekly program, and many times local newspaper reviewers credit the film over the rest of the show.
Pathe's "Topics of the Day" enters its sixth year of success as one of the most "business getters" in the short field.
As a snappy joy reel of wit it has no equal, and quite a number of theatres throughout the country have not missed a single weekly issue since its inception. Even radio services and broadcasting stations have adopted it as part of their regular program while the larger class vaudeville houses use it as an advertised feature. The leading high class vaudeville theatre of the world, B. F. Keiths' Palace Theatre in New York, has booked this one "reeler" on every issue since the first.
The Topics of the Day are produced by the Timely Films, Inc., and distributed by the Pathe Exchanges, Inc. It consists of some timely cartoon in animated form and excerpts of wit and humor culled from the leading publications of the world. Exhibitors scattered throughout the country are very strong in their praise of the subject.
As an example of its growing popularity a contest was run in connection with the release some time ago and as many as 18,000 answers per week were received, representing all sections of the country. At the time of the contest the film was running in over 3,000 theatres in the United States and this number has been multiplied by two since that date. Over 100,000 contestants were entered before the closing of the contest.

Pluto Vs the Radio

Pluto hears a cat in his radio, so he jumps into the tinhorn to get it. That ends the radio, in The Barnyard Broadcast (1931).



Well, almost. The radio gets its revenge in the usual Disney butt-violation method.



The yelping Pluto then disappears from the cartoon. Why Disney and his story people didn’t have the dog run into the radio studio and chase the cat, I don’t know. Instead, Mickey runs after the animal with some unfunny gags (a broom splits a piano in half?) that, somehow, make me think of Tom Palmer’s short career at Warners.

There are no credits on this cartoon except Uncle Walt’s. I think he plays the cat in this.

Owlight

I’m not sure why an owl’s eyes would light up a forest, but that’s the situation in Bear Raid Warden, a 1944 cartoon starring Barney Bear.

Barney wonders why he can see a shadow in the supposed dark, then takes care of the situation with a pair of sunglasses.



The lighting effects are quite nice, but the cartoon seemingly exists for the purpose of reaction drawings. The cartoon is climaxed with Barney destroying his own home by mistake. The audience already knows it’s his home; the gag is his reaction when he realises what he’s done. And Barney’s reactions are hardly as extreme as what the Tex Avery unit was doing at MGM at this time.

Arnold Gillespie, Mike Lah, Ed Barge and Jack Carr receive animation credits. Director George Gordon’s name is absent from the screen; he had gone to work for, I think, Hugh Harman by the time the cartoon was released. It sounds like Billy Bletcher plays Barney.