You can see how proud this suburban couple is about their colour TV of Tomorrow (from the cartoon of the same name).
However, as narrator Paul Frees notes, it’s only half paid-for. I like the sunlight glare on the TV screen here.
The cartoon was in development during the middle of a battle between CBS and NBC over colour TV. CBS developed a colour system that was approved by US government regulators in September 1950, and which NBC (RCA, the parent company, made TV sets) tried to keep off the market because sets that it used couldn’t show black-and-white programmes (made by NBC). To make a long story short, a new kind of colour technology (compatible colour) was approved by the FCC in 1953 (sorry CBS), though colour programming didn’t really become the norm until the mid-‘60s.