




What? No gefilte fishing either?

Moving Day For BennyBenny was moved again in the 1962-63 season to Tuesday nights at 9:30 p.m. (for Jell-O, his old radio sponsor), but what really irked him was what happened the following season. His show stayed where it was but CBS’ president Jim Aubrey moved Red Skelton back a half hour and installed Petticoat Junction as Benny’s lead-in. Jack made his displeasure known publicly and not long afterward announced that he would be on NBC the following season.
By VERNON SCOTT
(UPI Hollywood Correspondent)
HOLLYWOOD (UPI)—Jack Benny is emigrating from his familiar Sunday night time slot (CBS 7:30 p.m.) for the first time in his 25 years on the air.
The blue-eyed 39-year-old, like Steve Allen, found the going too rough against "Maverick," and moved to the 10 p.m. hour. Allen bugged out entirely, switching to Monday nights, leaving Ed Sullivan to battle it out with the popular Western series.
Benny, a genuine expert on the viewing and listening habits of American audiences, believes the change will be for the better.
“I’ll find out Oct. 4 when our first show goes on the air,” he said. “Actually I've wanted the change for five years.
“We may find an entirely new audience people who never saw me at the earlier hours. We'll lose some of the youngsters, but they were watching ‘Maverick’ anyhow. “Sure, we will lose some viewers who don't stay up late, but at least our audience won't be in the middle of eating dinner.”
Jack said Sunday and Monday nights are the best TV times available, explaining that most people stay home on Monday as evidenced by poor theater and restaurant business.
“Sunday is a good day because of its importance. It affords a definite break in the living pattern of the public,” he said.
Benny refused to comment on ratings saying, “I never pan the ratings unless I'm first or second on the list. If a performer is any lower than that everyone thinks it's sour grapes. I don't think they're accurate because viewers may have their sets on and not be watching.”
The new time slot will not affect the content of Jack's regular half-hour shows.
“I've always tried to keep the show sophisticated,” he said. “Probably the studio audience will be of a higher caliber, but the show won't be any dirtier just because it goes on after most kids are in bed.”
The comedian refutes the notion of over-exposure and lack of material. He maintains his program would be easier if he were on every week instead of bi-weekly. “The more often you do a show the simpler it becomes. You get into a groove. And if over-exposure hurts comedians I wouldn’t be on the air at all.