




Harman and his artists had come a long way from Sinkin’ in the Bathtub.
RADIO IN REVIEWLater in the week, Crosby tackled windfall giveaways to people with pathetic stories, The Theatre Guild of the Air, Mr. District Attorney, and shows with breathless teenaged girls. He ended with a rave about Fred Allen’s “Mr. and Mrs. Morning Show” parody with Tallulah Bankhead, one of Allen’s all-time great sketches. We’ll try to transcribe that one.
By JOHN CROSBY
[Mr. Crosby begins today a column of comment on radio programs which will appear Monday through Friday each week.]
In the Footsteps of Harold Lloyd
In the mid-1920s Harold Lloyd earned a respectable fortune with a screen characterization that became almost as standardized as Charlie Chaplin’s tramp. Over and over again, to the delight of his millions of fans, Mr. Lloyd played the part of a wide-eyed, timid, awkward but lovable youth who blundered into preposterous situations that didn’t fit her personality. Therein lay the laughs. At the end, of course, Mr. Lloyd always landed somewhat precariously on his feet with the girl in his arms.
Radio, which, after all, is only half the age of the movies, has rediscovered this formula and plunged into it with the enthusiasm of a bobby-soxer hearing the “Liebestod” for the first time. Latest performer to work the old vein is Jackie Coogan, who was starring in pictures just about the time Mr. Lloyd was hanging from that clock in “Safety Last.”
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In his new program entitled “Forever Ernest”, (WABC 8 p. m. Mondays) which started last week, Mr. Coogan plays a lovelorn soda jerk of such fragility that his girl knocks him cold with a single, accidental punch. For half an hour, he stumbles all over his own feet but at the end he has the gangsters covered when the police burst in.
“Stop biting my finger nails,” Mr. Coogan tells his smoothie friend Duke who gets him into all these difficulties.
“She’s really not a girl. She’s more of a blonde.”
Those two lines exemplify the comedy which was fairly sparse the night the program started. In its opening episode the writers have endeavored to mix comedy and melodrama and wound up with a hash which wasn’t either one or the other. Each of these episodes, I take it, will be complete in themselves, and if you’re interested you can tune in tonight.
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However, my advice is to wait until Friday night and to listen to the Alan Young show (WJZ, 9 o’clock), where the Harold Lloyd pattern is utilized far more skillfully. Mr. Young is a twenty-eight-year-old Canadian-born comedian who won a name for himself in his native country before coming to the United States in 1944.
He plays Mr. Lloyd’s old role with a broad wink at the audience which, in this atomic age, it badly needs. The whole program, in fact, kids itself unmercilessly. Mr. Young engages in a running feud with a character named Hubert Updike, a rich boy with a Harvard accent and a Cadillac, who attempts to lure Alan’s girl away with his pretty promises and says “Gloat! Gloat! Gloat!” when he thinks he has succeeded. The show is considerably enriched by the presence of Jean Gillespie, a very clever comedienne indeed. When I listened she was going Hollywood with a feminine intensity that I found very amusing.
“I’ll throw myself into the reservoir,” says Alan, who disapproves of this Hollywood business.
“I don’t care.”
“Do you realize you have to drink that water?”
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It’s that sort of comedy and much of it is pretty funny. As you’ll readily recognize, this ground has been spaded before, but Mr. Young’s writers have, as it were, refertilized it with great ingenuity. I have only two objections to the show I heard. One was a Jane Russell joke of questionable taste. The other was the fact that George Jessel, that tireless guest star, somehow got mixed up in the festivities and dampened them considerably.
I hope Mr. Young steers clear of Miss Russell in the future. As for Mr. Jessel, I don’t imagine he’ll be around again for some time, at least on the Young show. You can’t really avoid Mr. Jessel entirely unless you turn the radio off.
Hollywood—(NEA)—Show business has its "cold" wars, too, and the one going on in television between Jay Ward Productions and the combined forces of network, sponsor and agency is the kind you can't hardly find no more.Bullwinkle went into reruns in the fall of 1964, with some elements of the show being rerun during the new Hoppity Hooper series. One of Hoppity’s sponsors was Topper Toys, which was pushing a seven-in-one gun. You can picture what Bullwinkle could have done with an animated version of that, klutzily blowing up an NBC building by accident—and then Ward being told the routine was being censored by the humourless network.
The deck is stacked against Ward, he admits, but he's still in there fighting.
It all started with box tops and went on from there to involve a spy on a U. S. Army base, a "belt in the mouth" and a hand puppet known this season as Bullwinkle, the moose.
A way-out sense of humor which Jay Ward and Company put into their animated cartoon, "Rocky and His Friends," led to an arch fiend in the series undermining the world's economy, not by devaluating the gold standard, but by counterfeiting box tops and cornering the world market.
The sponsor let Ward know in a hurry that box tops ARE the basis of his economy and the arch fiend had to go. In the same show a few months later, a spy at an army base stole a general's uniform. That was okay until Ward put a sign on the general's office reading:
"Out to lunch. I shall return."
"MacArthur," groaned the sponsor. "You can't kid the Army, Navy, Marines, box tops, or any racial, cultural or religious group."
THE DEBUT OF "The Bullwinkle Show" this season brought Ward a new battle and a new opponent, the National Broadcasting Company. In cartoon form in a 20-second promotional film advertising the show, Ward had a husband and wife talking about television. They wound up in an argument about a moose being called a Bullwinkle. Hubby had the last words:
"How would you like a belt in the month?"
It was funny—but not to NBC "because it smacks of violence."
While the network had Ward on the phone, advising him the 20-second plug for the show would not be shown, he was also asked to please kill a funny take-off on NBC's living color peacock.
AS YOU CAN SEE, if it isn't one thing it's another at Ward Prods. The first show in the Bullwinkle series had the moose puppet telling the audience that the knobs on their TV sets were removable. The set would stay tuned to the same channel for next week's show.
Once again NBC became "Nothing But Chaos." People were telephoning the network to complain that their offspring had pulled off the TV set knobs. Would Ward do something, please?
"How about this?" suggested Ward. "Next week we can have the puppet advising the kids to glue the knobs back on—using plenty of glue—so the set would be permanently tuned to NBC."
NBC was happy he mentioned it "because you can't do that—the FCC will have us on the carpet."
FORTUNATELY, NETWORK and agency executives now are aware of Jay Ward's zany approach to his animated TV cartoons and look the other way when he refuses to take himself seriously. Asked on a radio interview who wrote the "Bullwinkle" show, Ward dead-panned:
"We have two peasants whom we keep bound in the basement. Every once in a while we drag them out and beat them. They come up with very funny material." Maybe there should be an Emmy, or at least a box top, in Ward's name for putting a little life into the dreary TV season.