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Such describes Kate Smith.
Well, only partly. She had (at least, in my opinion) a lovely singing voice. Since few of us go back to the early 1930s, when she made a name for herself on network radio, most people who remember her connect her to hockey’s Philadelphia Flyers, for whom she sang “God Bless America” before each game at the Spectrum.
But back to radio.
Smith fronted a number of musical shows in the 1930s and into the war era, sponsored by General Foods. The company forced Jack Benny and her to switch products between Grape Nuts Flakes and Jell-O (one of the reasons Benny got miffed and dumped the company for American Tobacco). After the war, she had settled into a chatty weekday show where she served up buckets-full of warm fuzziness (and, occasionally, recipes), as her manager Ted Collins hitched along for the ride.
Radio satirist Henry Morgan took a jab at Smith’s “Hello, everybody” greeting to fans. Radio columnist John Crosby wasn’t quite as cynical, but he gave his assessment of Smith’s show in his syndicated column of January 29, 1947. Smith never married, let alone had children, which Crosby notes in her continued gushing about motherhood.
RADIO IN REVIEW
By JOHN CROSBY
Big Ray of Sunshine
There was a time not so many years ago when Kate Smith was as important to the gag-writing profession as John L. Lewis is today. (“I once made a non-stop flight around Kate Smith.”) Today a joke about the golden-throated contralto with the impressive architecture would be almost profane.
Some idea of Miss Kate’s standing in the community can be gained from the titles of her two radio programs, “Kate Smith Speaks” (C. B. S., noon, Mondays through Fridays), and “Kate Smith Sings” (C. B. S., 6:30 p. m., Sundays). Like the phrase “Garbo Laughs,” the titles of these programs are the simplest possible statements of what goes into them and nothing else is required. You have to be a national institution before a simple subject and predicate explain your activities so completely as to be understandable to every one.
Miss Kate is now rated as radio’s top feminine entertainer, which is a misnomer. The gentle, folksy, harmless and overwhelmingly sentimental banalities which she voices in her soft, homespun voice on her daytime program are not so much entertainment as heart balm and solace to millions of housewives. She and Ted Collins, her manager—or Svengali, as he is referred to by the more cynical Broadway characters—simply chatter for fifteen minutes about any folksy news item that gives Miss Kate an opportunity to say at some point, though not in these words, that God’s in His heaven, all’s right with the world.
. . .
A news item from Columbus, Ohio, announcing that a survey revealed 51 per cent of American women prefer the kiddies and the dishes to careers will send her into paroxysms of sentimental delight, which sound a little odd, coming from a woman whose career is one of the wonders or broadcasting.
“No career on earth could give any woman the warm satisfaction of watching her little child at play. Nothing gave me more pleasure than this survey in Ohio. The American home is safe” she will cry. Any one who can say “The American home is safe” without making a parody of all home life is unquestionably a genius of some sort.
The sanctity of the home, mother and America are Miss Kate’s constant themes. Any criticism of America, no matter how slight, will bring down her wrath and also that of Mr. Collins. Recently, for instance, a French expert had the temerity to suggest that American women used too many rich fats in their cooking, fried too many meats, overcooked their vegetables.
“I hope he survives his visit,” said Mr. Collins with withering sarcasm.” “It would be awful if he starved to death over here.”
“I feel sorry for this visitor,” said Miss Kate. “I wonder if he’s ever tasted a hot apple pie made with cinnamon or Maryland fried chicken or sugar cured hams or apple pan dowdy.”
. . .
Food, housekeeping, children and clothes are probably closest to the American housewives’ hearts and Mr. Collins, who does the thinking on this program, sees to it that they make up the bulk of the chit-chat. However, Miss Kate, an excellent cook and a hearty eater, can summon up more enthusiasm for food than anything else, which is just as well since she’s sponsored by General Foods.
The news that English war brides in Chicago were taking cooking courses to learn how to bake doughnuts brightened her whole day. She gave the project unqualified blessing, which is as close to knighthood as you can come in this country. “Cooking,” she will say, as if she’d just thought it up herself, “is the way to a man’s heart.”
When she isn’t exulting over new recipes, Miss Kate likes to tell cheerful little stories about the lame, the halt, the blind and the orphaned. Speaking of an orphanage run by the Loyal Order of Moose, she said: “It’s pleasant with all our unhappy headlines to contemplate this school built on love.” Right there is not only the root of her philosophy but the secret of her success. Her fans have had enough of the unpleasant headlines: they want a little sunshine and Miss Kate is bursting with sunshine. They will even forgive her for saying “sumpin’” for something and for her frequent redundancies (“and et cetera”) because her heart is pure.
. . .
Even her evening program is pervaded with optimism. When “Kate Smith Sings” her sentimental contralto sounds best in ballads, particularly the ones that shout to the world that it’s great to be alive, especially in America.
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The rest of the Crosby columns for the week:
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Tuesday, January 28: One of Canada’s radio exports to the U.S., besides Alan Young and Gisele MacKenzie, was an obscure programme of music and stories called Once Upon a Tune (above, top). Crosby’s description makes it sound like a children’s show, but he doesn’t call it that. DuMont briefly broadcast a television version in 1951 with different writers.
Thursday, January 30: Odds and sods, partly dealing with a doctor’s conclusion about high blood pressure and radio (above, bottom). Apparently, Gabriel Heatter was bad for your health. Ah, there’s no good news tonight!
Friday, January 31: One of daytime radio’s evergreens that wasn’t a soap opera was Galen Drake (right), whose gimmick was a club called “The Housewives Protective League.” Drake began in the late ‘30s and carried on until the dying days of network radio in the early ‘60s, with his show finishing its run on the Mutual Broadcasting System.
You can click on the stories to enlarge the copy. Cartoons are from the Daily News in Los Angeles.
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