The Prude Vs. Tex Avery

Swing Shift Cinderella's fairy godmother waves a wand and TA-DA! Tattered clothes turn into a mink fur.



The Avery wolf flips his lid. See the multiples and brush work.



Avery adds to the take with growing eyes.



Preston Blair, Ed Love and Ray Abrams are the credited animators.

The Exhibitor concluded “This is an attractive entry that draws a few good laughs, and is generally amusing. GOOD.”

But someone was upset about it, and wrote the Showmen’s Trade Review. The letter was published in the Sept. 1, 1945 edition.

Metro-Goldwyn-Mayer recently released a cartoon entitled "Swing Shift Cinderella," which most certainly is not suitable for children to see—and I doubt if few adults appreciated it. It is hard to understand how Metro would place the MGM trademark on such a disgusting piece of film.
The story was given over completely to a so-called “wolf” and a strip tease artist wiggling and squirming like a hula dancer. It was anything but entertainment or constructive to the minds of adolescents.
I am a small town operator, managing several central Illinois theatres. We constantly battle whistlers who have been taught by cartoons and features to whistle at a good-looking girl who makes her appearance on the screen. They have been educated by the motion picture industry itself by reason of the fact that often a sequence will show a soldier or possibly a civilian whistling at a girl going down the street, or in a night club, and in various other circumstances. Naturally if the youth sets this on the screen, he feels he has a perfect right to do the same thing because he is "educated" along this line by the pictures.
Often times, in a serious part of the feature, a beautifully dressed girl will make an appearance, and someone will let out a whistle, which kills the effect of the particular scale. We have fought this practice by paying bonuses to ushers who catch a whistler of this type; and of course, he is promptly given a good lecture or, in some cases, asked to leave the theatre. Motion pictures in the making should take these things into consideration; and I am sure that no box-office value would be disturbed by merely leaving out the whistling sequence in any particular picture.
Referring back to the "strip tease" cartoon Metro released—they were and are primarily made and shown for the children, and should in no way be suggestive or downright dirty as was the ease of "Swing Shift Cinderella." Adults, naturally go for cartoons too, but they are not impressed by "cheap dirt" if they have children of their own.
As mentioned above, I am a small town operator and seldom feel the urge for writing suggestions or criticising the efforts of companies who have been very successful and their important executive heads. However, when I look at a cartoon, referred to in this article and when I hear patrons, particularly the bobby-seeks group, whistle and I know that it was promoted by the screen itself, "blow my top" and sit down and write a letter, getting the heated steam out of my system.
Most of my letters are never mailed; and I am not sure I will mail this one. On the other hand. I think I will. Maybe it won't do any good, but at least have the satisfaction of "telling" them a thing or two. "Out of the mouths of babes" sometimes comes a fertile and suggestion.
Samuel T. Traynor
Gm. Mgr.
Bailey Enterprises,
Princeton, Illinois

Mr. Traynor has an unusual definition of the term “strip-tease” as no clothing is even partially removed by Red in this, or any of her cartoons. If the concept of sexual attraction bothered him so much, why did he book the cartoon? It’s not like Red was making her cinematic debut.

Fred Quimby paid no attention to the complaint and Avery made three more films starring Red.