Radio's Tart Aftertaste

Bob and Ray spent a great deal of their career wandering in the towered canyons of the New York City radio wilderness, going from network to network, and station to station, as the industry evolved.

One of their stops was at CBS, where they broadcast for 15 minutes each weeknight starting June 30, 1959 until the following June 24th when the network fiddled with its evening programming and they looking for work again. That means they were no longer on the air when the Christian Science Monitor praised their CBS show in a story published June 28, 1960, an amusing twist in itself.

Despite what the column states, there were good portions of their CBS show which were not ad-libbed. A fellow named Phil Green was helping them with sketches. And the animated “Bob and Ray’s Hollywood Classics” never made it to air, despite Variety stating on March 30, 1960 a deal had been struck with California National Productions—an NBC company—to distribute it. Bob and Ray were in business with Ed Graham, who later produced the Linus the Lionhearted cartoon series.

The article mentions the WHDH shows in Boston which ended in July 1950 when the duo went to NBC. I enjoy parts of them but they’re quite different in tone than the 15-minuters in New York. With the shorter time slot, they couldn’t meander like they did on the Boston shows. On the other hand, I miss the musical interludes that CBS decided not use (perhaps for cost-savings) and you’d hear on the NBC 15-minute broadcasts. The CBS shows ridiculed Jack Paar, treating his humility as less than genuine, and the network’s own policy in the wake of the quiz show scandals to put disclaimers on shows in an attempt at transparency.

The Mild Acid of Bob and Ray
By Melvin Maddocks
New York
Slumped on their kitchen stools, the so-called “sick” comedians sit, half-contemptuously throwing darts at their audiences. At the other extreme, hopping like pogo sticks, the gagsters peddle their patter—fast-talking, slick, and a little too eager to please.
In between, range a mere handful of comics, neither barbed nor bland. Among these belong CBS Radio’s Bob and Ray.
Bob Elliott and Ray Goulding may best be described as kind-hearted satirists who would, one feels, honestly hate to see harm to come to the things they make fun of. Like most radio and television comedians, their humor is parochial. The prime target, in other words, is radio and television, not life.
They have spent a combined 41 years in the media. Down to the last pear-toned caress, they know the way of unctuous announcers. Not a cliché of soap operas, Boris Karloff-type mysteries, or space-fiction dramas has escaped them. They command equally the absurdities of the woman’s program hostess and the pretensions of the on-the-scene interviewer.
● ● ●
In a well-equipped scale of voices, extending from deep nasal to crackling falsetto, they take off these and other airwave stereotypes. Characteristically, their fictional personalities are self-important and solemnly obsessed by March-hare ambitions. But, on balance, the laughter they provoke is affectionate. As their brief sketches—three or four per 15-minute program—genially wander to improvised conclusions, Bob and Ray almost seem to deserve the fatal label, whimsy. But a tart aftertaste nearly always rescues them.
The two, after 14 years of togetherness, works without a script. The effect is a bit like jazz improvisation, with one following the other’s lead, then trying to top it. Transcribe the routines to paper and—again like a jazz solo—the whole flavor evaporates. Everything depends upon hesitation, inflection, and nuance.
The scene where Bob and Ray tape their broadcasts, two or three at a session, is as informal as the entertainment it produces. In a small parlor-sized studio the comedians sit at plain rectangular table. While Ray, the more ebullient one, rocks back and forth in his dangerously tipped chair, Bob quietly doodles as they record a broadcast. A sound man and a turntable man share the studio with them. Behind glass a producer-director, assistant director, and technical director watch. Ray works hard—and successfully—to make them all “break up.” He clowns just as eagerly for the messenger boy who drops into swap repartee during commercials or between “takes.”
● ● ●
Behind their convincing air of casualness, Bob and Ray are craftsmen with a solid respect for comic tradition. Among their admirations: Stoopnagle and Bud, Laurel and Hardy, and Robert Benchley, traces of whose deceptively guileless style may be found in their own work.
As multiple-voice impersonators, Bob and Ray have never done as well in television as on radio. There is something dampening about the soprano of Mary Magoon, for example, emerging a little sheepishly from the burly person of Mr. Goulding. Now they think they have this handicap licked. The answer: animated cartoons. The comedians, who have also made a reputation in the industry for their commercials, own their private animation studio. At present, they are writing, producing, and acting in a cartoon series dealing in parodies of overworked movie plots, which they hope to sell next season.
Old Bob and Ray fans, who knew them back in Boston a dozen years ago and before they went “network,” natural swear they were at their sharpest in the early days. But in this latest project it may be taken for granted that Mr. Elliott and Mr. Goulding will still be operating on the theory upon which their reasonably literate, reasonable subtle humor is based: “There are no hicks anymore. They’re as hip in Sioux City as they are in New York.”