Several companies used the name “Criterion Films.” One was set up by Douglas Fairbanks, Jr. in 1935. We suspect the company responsible for the following commercial film was the Criterion Films started in Seattle in 1949. Ex Disney employee Vern Witt was hired as a cameraman at that time, as was Curt Roberts of KING to handle scripts and promotions.
Standard Oil bankrolled a picture in 1951 showing the sights of Seattle. This one from 1954 touts the wonders of Los Angeles. The only credit on it belongs to Robert Tobey, a union film photographer starting in 1928 who originally worked for Technicolor in Boston before moving to Hollywood. He died in 1973. But you should recognise the uncredited narrator on this as the glorious Marvin Miller.
The film was made for the Los Angeles Herald-Express. “On the way home in the late afternoon, people have the leisure to buy and read their favourite evening paper, the Herald-Express,” Marvin tells us. Alas, television would soon make the evening paper as obsolete as the streetcars you can also see in this film.
Unless you’re a fan of Marvin’s—and he employs a nice bubbly read in this—or scenes of 1950s Los Angeles, I doubt you’ll be able to watch the whole thing.