Frank Tashlin directed with a string of Warner Bros. cartoons around 1937-38 with things on store shelves coming to life. It was books and magazines in Speaking of the Weather. It was books in Have You Got Any Castles? And it was pipe-cleaners and matches in Wholly Smoke.
There are parody products in the background, some of which you should still recognise today. Camels and Raleighs, to name two. Porky is accompanied in this scene by Nick O. Teen, an imaginatively designed character.
Wooden matches light themselves to blacken their heads and turn themselves into a quartet. Among their lyrics: “Light a fag and take a drag.”
Bull Durham tobacco. Is this Rod Scribner’s early work?
Fatima cigarettes. Basil Rathbone plugged them on radio for a while.
Night Owl cigars.
I love the “tongue sandwich” gag in some cartoons where a tongue in a sandwich flaps around singing. Here we get chewing tobacco that chews.
Stogies become stooges. Three of them. Nyuk, nyuk, nyuk!
Corona Corona cigars get parodied. The crooners in question are (if you don’t already know), Bing Crosby and Rudy Vallee. Sinatra wasn’t around in 1938.
An inside gag. Henry Binder was Leon Schlesinger’s right-hand man. The pipe cleaner dips his head in a pipe to emerge as Cab Calloway.
George Manuell received the story credit on this cartoon, while it was Bob Bentley’s turn for the animation credit. Volney White, Joe D’Igalo and Bob McKimson were animating for Tashlin around this time, and I think Ken Harris was assisting.