Pop cultural references fade in the distance as time marches on. Newer fans of old cartoons and radio shows may be puzzled about the jokes or references in them, but they’ll eventually pick up on some of them, thanks to learning from older fans (or even the internet). But, occasionally, there are ones that have become so obscure that it takes a bit of research to figure out what the joke is.
Jack Benny had a running gag on his show of October 12, 1947 that has more to it than probably most listeners today know. Jack is talking to Rochester about the insurance policy his sponsor is taking out on him. Eddie Anderson blew the set up in one of the two broadcasts (the show was done live for the East Coast, then again for the West Coast three hours later). Here’s how it goes.
Jack: But if I’m killed accidentally, the sponsor collects two million dollars.
Rochester: Two million? Boss, you’d better hope that guy keeps his eye on the red bull’s eye.
Jack: Oh, you mean the commercial. Well, I’m not worried about that. You know, they shoot that gun in another studio way over on Sunset and Highland. I don’t even pass there on my way home.
Rochester: I know, but for two million dollars, they can make a bullet that waits for you at Pico and Sepulveda.
First, a couple of references. “Keep your eye on the red bull’s eye” was, briefly, a motto of Lucky Strike cigarettes, Jack’s sponsor. The radio ads featured the slogan, followed by the sound of a gunshot and a bell, like a target (with a bull’s eye) being hit at a carnival midway. Sunset and Highland was the home of KECA radio (it was a former Knights of Columbus Hall). Evidently, the Lucky Strike commercials for Jack’s show were done live from there in the 1947-48 season.
The obscure gag is the reference to Pico and Sepulveda. You might think Jack’s writers arbitrarily tossed together some funny sounding names, just like they did when they invented the fictitious rail-line connecting Anaheim, Azusa and Cucamonga. But that’s not the case at all. Billboard magazine had announced the previous June 21st that coming to record stores soon was the song “Pico and Sepulveda” by the Felix Figueroa Orchestra on the Ambassador label.
Felix didn’t really exist. He was really a nom de musique of bandleader Freddy Martin. Novelty songs were still big back then. This one was co-written by Julie Styne and the lyrics, more or less, consisted of names of Los Angeles streets. It was a favourite of Dr. Demento, who played it on his radio show to the delight of warped music fans.
Someone has made a novelty video with it. Watch it below.
Jack’s writers dropped in references to the intersection throughout the broadcast, including a funny one where Benny’s doctors (Frank Nelson and Mel Blanc) are watching barium go through his system and the liquid passes Pico and Sepulveda.
The writers tried to keep running with it. The following week, they made a reference to Pico and Sepulveda early in the show. Not a titter. So much for running gags.
The “Pico and Sepulveda” gag isn’t the most obscure musical reference in the show. Earlier, when Rochester is sleeping, he blurts out the words “Bloop, Bleep.” That’s a song, too. It’s also mentioned in the June 21, 1947 “coming soon” section of Billboard. It was recorded by Jack’s buddy Danny Kaye for Decca.
There’s one song mentioned in the same edition of Billboard that is, surprisingly, not referred to in the Benny show. It’s ‘Waukegan Concerto’ by David Rose on the M-G-M label. Rose was the musical director for Red Skelton for many years and had no association with the Benny show. In fact, his song never appeared on it. But it made its radio debut on May 29, 1946 on the “Holiday For Music” show on CBS, and Jack did give it (and Rose) a plug on his season closer three days earlier.